150 Years Continental: The Skill of Transformation

Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and infor...

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Bibliographische Detailangaben
1. Verfasser: Erker, Paul 1959- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: München ; Wien De Gruyter Oldenbourg [2021]
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Zusammenfassung:Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Okt 2021)
Beschreibung:1 online resource (VIII, 379 pages)
ISBN:9783110732375
DOI:10.1515/9783110732375

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