Make Ours Marvel: Media Convergence and a Comics Universe
The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Austin
University of Texas Press
[2021]
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| Schlagworte: | |
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| Zusammenfassung: | The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success. Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Okt 2021) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781477312513 |
| DOI: | 10.7560/312490 |
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| spelling | Make Ours Marvel Media Convergence and a Comics Universe ed. by Matt Yockey Austin University of Texas Press [2021] © 2017 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Okt 2021) The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success. Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future In English LITERARY CRITICISM / Comics & Graphic Novels bisacsh Motion pictures and comic books Brinker, Felix Sonstige oth Gilmore, James N. Sonstige oth Graves, Michael Sonstige oth Jeffries, Dru Sonstige oth Jenkins, Henry Sonstige oth Johnson, Derek Sonstige oth Minett, Mark Sonstige oth Overpeck, Deron Sonstige oth Peppard, Anna F. Sonstige oth Proctor, William Sonstige oth Schauer, Bradley Sonstige oth Sinervo, Kalervo A. Sonstige oth Taylor, Aaron Sonstige oth Wershler, Darren Sonstige oth Yockey, Matt Sonstige oth https://doi.org/10.7560/312490 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Make Ours Marvel Media Convergence and a Comics Universe LITERARY CRITICISM / Comics & Graphic Novels bisacsh Motion pictures and comic books |
| title | Make Ours Marvel Media Convergence and a Comics Universe |
| title_auth | Make Ours Marvel Media Convergence and a Comics Universe |
| title_exact_search | Make Ours Marvel Media Convergence and a Comics Universe |
| title_exact_search_txtP | Make Ours Marvel Media Convergence and a Comics Universe |
| title_full | Make Ours Marvel Media Convergence and a Comics Universe ed. by Matt Yockey |
| title_fullStr | Make Ours Marvel Media Convergence and a Comics Universe ed. by Matt Yockey |
| title_full_unstemmed | Make Ours Marvel Media Convergence and a Comics Universe ed. by Matt Yockey |
| title_short | Make Ours Marvel |
| title_sort | make ours marvel media convergence and a comics universe |
| title_sub | Media Convergence and a Comics Universe |
| topic | LITERARY CRITICISM / Comics & Graphic Novels bisacsh Motion pictures and comic books |
| topic_facet | LITERARY CRITICISM / Comics & Graphic Novels Motion pictures and comic books |
| url | https://doi.org/10.7560/312490 |
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