Marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Duncker & Humblot
[2021]
|
| Schlagworte: | |
| Beschreibung: | 324 Seiten Illustrationen, Diagramme |
| ISBN: | 9783428185122 |
Internformat
MARC
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| 001 | BV047589240 | ||
| 003 | DE-604 | ||
| 005 | 20221215 | ||
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| 008 | 211116s2021 gw a||| |||| 00||| eng d | ||
| 020 | |a 9783428185122 |9 978-3-428-18512-2 | ||
| 035 | |a (OCoLC)1273493649 | ||
| 035 | |a (DE-599)BVBBV047589240 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-BE | ||
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a WIR 840 |2 stub | ||
| 100 | 1 | |a Pepels, Werner |d 1952- |e Verfasser |0 (DE-588)115496688 |4 aut | |
| 240 | 1 | 0 | |a Marketing-Kommunikation |
| 245 | 1 | 0 | |a Marketing communications |c by Werner Pepels |
| 264 | 1 | |a Berlin |b Duncker & Humblot |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a 324 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | |a Media Advertising | ||
| 653 | |a Non Classical Advertising | ||
| 653 | |a Online Advertising | ||
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-428-58512-0 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032974446 | ||
Datensatz im Suchindex
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| author | Pepels, Werner 1952- |
| author_GND | (DE-588)115496688 |
| author_facet | Pepels, Werner 1952- |
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| classification_rvk | QP 600 QP 630 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047589240 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:35:40Z |
| indexdate | 2024-07-10T09:15:39Z |
| institution | BVB |
| isbn | 9783428185122 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032974446 |
| oclc_num | 1273493649 |
| open_access_boolean | |
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| owner_facet | DE-92 DE-523 DE-N2 DE-859 DE-11 DE-1028 DE-573 |
| physical | 324 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Duncker & Humblot |
| record_format | marc |
| spelling | Pepels, Werner 1952- Verfasser (DE-588)115496688 aut Marketing-Kommunikation Marketing communications by Werner Pepels Berlin Duncker & Humblot [2021] © 2021 324 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Media Advertising Non Classical Advertising Online Advertising Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Erscheint auch als Online-Ausgabe 978-3-428-58512-0 |
| spellingShingle | Pepels, Werner 1952- Marketing communications Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communications |
| title_alt | Marketing-Kommunikation |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_exact_search_txtP | Marketing communications |
| title_full | Marketing communications by Werner Pepels |
| title_fullStr | Marketing communications by Werner Pepels |
| title_full_unstemmed | Marketing communications by Werner Pepels |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikation Marketing |
| work_keys_str_mv | AT pepelswerner marketingkommunikation AT pepelswerner marketingcommunications |