Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
Gespeichert in:
Weitere Verfasser: | , , , , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cham
Palgrave Macmillan
2021
Cham Springer International Publishing |
Schriftenreihe: | Palgrave Studies of Marketing in Emerging Economies
|
Schlagworte: | |
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Beschreibung: | 1 Online-Ressource (XXII, 301 Seiten) 24 Illustrationen, 19 Illustrationen (farbig) |
ISBN: | 9783030813291 |
ISSN: | 2730-5562 |
DOI: | 10.1007/978-3-030-81329-1 |
Internformat
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Datensatz im Suchindex
DE-BY-FWS_katkey | 929926 |
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author2 | Anning-Dorson, Thomas Hinson, Robert Boateng, Henry Anani-Bossman, Albert Kirgiz, Ayca Can Gujral, Meenakshi |
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building | Verbundindex |
bvnumber | BV047580852 |
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dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-030-81329-1 |
format | Electronic eBook |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
geographic | Schwellenländer (DE-588)4053920-9 gnd |
geographic_facet | Schwellenländer |
id | DE-604.BV047580852 |
illustrated | Not Illustrated |
index_date | 2024-07-03T18:33:14Z |
indexdate | 2024-08-09T04:00:17Z |
institution | BVB |
isbn | 9783030813291 |
issn | 2730-5562 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032966239 |
oclc_num | 1286862292 |
open_access_boolean | |
owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-11 |
owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-11 |
physical | 1 Online-Ressource (XXII, 301 Seiten) 24 Illustrationen, 19 Illustrationen (farbig) |
psigel | ZDB-2-BUM ZDB-2-BUM_2021 |
publishDate | 2021 |
publishDateSearch | 2021 |
publishDateSort | 2021 |
publisher | Palgrave Macmillan Springer International Publishing |
record_format | marc |
series2 | Palgrave Studies of Marketing in Emerging Economies |
spellingShingle | Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues Marketing Emerging Markets/Globalization Globalization Markets Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4398432-0 (DE-588)4053920-9 (DE-588)4143413-4 |
title | Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues |
title_auth | Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues |
title_exact_search | Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues |
title_exact_search_txtP | Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues |
title_full | Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues edited by Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral |
title_fullStr | Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues edited by Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral |
title_full_unstemmed | Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues edited by Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral |
title_short | Marketing Communications in Emerging Economies, Volume I |
title_sort | marketing communications in emerging economies volume i foundational and contemporary issues |
title_sub | Foundational and Contemporary Issues |
topic | Marketing Emerging Markets/Globalization Globalization Markets Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd |
topic_facet | Marketing Emerging Markets/Globalization Globalization Markets Emerging Market Schwellenländer Aufsatzsammlung |
url | https://doi.org/10.1007/978-3-030-81329-1 |
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