Millennials killed the video star: MTV's transition to reality programming
Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, MTV created an original cycle of scripted reality shows, including Laguna Beach, The Hills, The City, Catfish...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
[2021]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, MTV created an original cycle of scripted reality shows, including Laguna Beach, The Hills, The City, Catfish, and Jersey Shore, which were aimed at predominantly white youth audiences. In Millennials Killed the Video Star Amanda Ann Klein examines the historical, cultural, and industrial factors leading to MTV's shift away from music videos to reality programming in the early 2000s and 2010s. Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how MTV generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and class. Klein explores how this production cycle, which showcased a variety of ways of being in the world, has played a role in identity construction in contemporary youth culture-ultimately shaping the ways in which Millennial audiences of the 2000s thought about, talked about, and embraced a variety of identities. |
| Beschreibung: | viii, 248 Seiten Illustrationen |
| ISBN: | 9781478010265 9781478011309 |
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| adam_text | CONTENTS і Acknowledgments vii Introduction. What Killed the Video Star? і ONE “It’s Videos, Fool”: A Targeted History of mtv (1981-2004) 24 TWO “This Is the True Story..The Real World and mtv’s Turn to Identity (1992-) 57 THREE “She’s Gonna Always Be Known as the Girl Who Didn’t Go to Paris”: Can-Do and At-Risk White Girls on mtv (2004-2013) 89 FOUR “If You Don’t Tan, You’re Pale”: The Regional and Ethnic Other on mtv (2009-2013) 124 FIVE “That Moment Is Here, Whether I Like It or Not”: When mtv’s Programming Fails (2013-2014) 153 Conclusion. Catfish and the Future of mtv’s Reality Programming (2012-) 173 Appendix A. mtv Reality Series since 1981 189 Appendix B. Other Television Series Discussed in This Book 193 Notes 197 References 213 Index 233
AMANDA ANN KLEIN is Associate Professor of Film Studies at East Carolina University, author of American Film Cycles: Reframing Genres, Screening Social Problems, and Defining Subcultures, and co editor of Cycles, Sequels, Spin-Offs, Remakes, and Reboots: Multiplicities in Film and Television. % Vr֊ % %■A on, -A Cį; -2 % ՜^֊ւ A օՐ cP ^ Փ Փ Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, mtv created an original cycle of script ed reality shows, including Laguna Beach, The Hilts, The City, Catfish, and Jersey Shore, which were aimed at predomi nantly white youth audiences. In Millennials Killed the Video Star Amanda Ann Klein examines the historical, cultural, and industrial factors leading to mtv’s shift away from music videos to reality programming in the early 2000s and 2010s. Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how mtv generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and class. Klein explores how this production cycle, which showcased a variety of ways of being in the world, has played a role in identity construction in contemporary youth culture and ultimately shaped the ways in which Millennial audiences of the 2000s thought about, talked about, and embraced a variety of identities. Amanda Ann Kleins extended interviews with both partic ipants and producers of mtv programming
as well as her inspired and enjoyable writing make this book an important, compelling, and lively contribution to the study of media and culture.” author of Latter-day Screens: Gender, Sexuality, and Mediated Mormonism —LERENDA R WEBER, Amanda Ann Kleins engaging book analyzes a specific phenomenon: mtv’s twenty-first-century reality television programming. But her detailed and thoughtful account reveals so much about the history of a transformative tele vision genre, the evolution of an iconic cable channel, and the construction of identity for an entire generation, making it essential reading to understand contemporary American media and culture.” mitiELi, author of Television and American Culture —JASON Cover art: Stills from Laguna Beach, A Black White Affair, season 1 episode 1 (MTV, September 28, 2004); The Real World: San Francisco, season 3 (MTV, 1994); The Real World: Seattle, season 7 (MTV, 1998); and Video Killed the Radio Star, the Buggies, music video (first aired on MTV, August 21,1981).
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| adam_txt |
CONTENTS і Acknowledgments vii Introduction. What Killed the Video Star? і ONE “It’s Videos, Fool”: A Targeted History of mtv (1981-2004) 24 TWO “This Is the True Story.The Real World and mtv’s Turn to Identity (1992-) 57 THREE “She’s Gonna Always Be Known as the Girl Who Didn’t Go to Paris”: Can-Do and At-Risk White Girls on mtv (2004-2013) 89 FOUR “If You Don’t Tan, You’re Pale”: The Regional and Ethnic Other on mtv (2009-2013) 124 FIVE “That Moment Is Here, Whether I Like It or Not”: When mtv’s Programming Fails (2013-2014) 153 Conclusion. Catfish and the Future of mtv’s Reality Programming (2012-) 173 Appendix A. mtv Reality Series since 1981 189 Appendix B. Other Television Series Discussed in This Book 193 Notes 197 References 213 Index 233
AMANDA ANN KLEIN is Associate Professor of Film Studies at East Carolina University, author of American Film Cycles: Reframing Genres, Screening Social Problems, and Defining Subcultures, and co editor of Cycles, Sequels, Spin-Offs, Remakes, and Reboots: Multiplicities in Film and Television. % Vr֊ % %■A on, -A Cį; -2 % ՜^֊ւ A օՐ cP ^ Փ Փ Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, mtv created an original cycle of script ed reality shows, including Laguna Beach, The Hilts, The City, Catfish, and Jersey Shore, which were aimed at predomi nantly white youth audiences. In Millennials Killed the Video Star Amanda Ann Klein examines the historical, cultural, and industrial factors leading to mtv’s shift away from music videos to reality programming in the early 2000s and 2010s. Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how mtv generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and class. Klein explores how this production cycle, which showcased a variety of ways of being in the world, has played a role in identity construction in contemporary youth culture and ultimately shaped the ways in which Millennial audiences of the 2000s thought about, talked about, and embraced a variety of identities. Amanda Ann Kleins extended interviews with both partic ipants and producers of mtv programming
as well as her inspired and enjoyable writing make this book an important, compelling, and lively contribution to the study of media and culture.” author of Latter-day Screens: Gender, Sexuality, and Mediated Mormonism —LERENDA R WEBER, Amanda Ann Kleins engaging book analyzes a specific phenomenon: mtv’s twenty-first-century reality television programming. But her detailed and thoughtful account reveals so much about the history of a transformative tele vision genre, the evolution of an iconic cable channel, and the construction of identity for an entire generation, making it essential reading to understand contemporary American media and culture.” mitiELi, author of Television and American Culture —JASON Cover art: Stills from Laguna Beach, "A Black White Affair," season 1 episode 1 (MTV, September 28, 2004); The Real World: San Francisco, season 3 (MTV, 1994); The Real World: Seattle, season 7 (MTV, 1998); and "Video Killed the Radio Star," the Buggies, music video (first aired on MTV, August 21,1981). |
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