Holdings: Marketing communications

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Bibliographic Details
Main Author:	Pepels, Werner 1952- (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin Duncker & Humblot [2021]
Subjects:	Marketing Kommunikation Media Advertising Non Classical Advertising Online Advertising
Online Access:	BSB01 FAB01 FWS01 FWS02 UEI03 Volltext
Physical Description:	1 Online-Ressource (324 Seiten) Illustrationen
ISBN:	9783428585120
DOI:	10.3790/978-3-428-58512-0

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id	DE-604.BV047570623
illustrated	Not Illustrated
index_date	2024-07-03T18:30:11Z
indexdate	2025-02-20T07:02:56Z
institution	BVB
institution_GND	(DE-588)5082687-6
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language	English
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publishDate	2021
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publisher	Duncker & Humblot
record_format	marc
spellingShingle	Pepels, Werner 1952- Marketing communications Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4031883-7
title	Marketing communications
title_auth	Marketing communications
title_exact_search	Marketing communications
title_exact_search_txtP	Marketing communications
title_full	Marketing communications by Werner Pepels
title_fullStr	Marketing communications by Werner Pepels
title_full_unstemmed	Marketing communications by Werner Pepels
title_short	Marketing communications
title_sort	marketing communications
topic	Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd
topic_facet	Marketing Kommunikation
url	https://doi.org/10.3790/978-3-428-58512-0
work_keys_str_mv	AT pepelswerner marketingcommunications AT dunckerhumblot marketingcommunications

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