Verfügbarkeit: Marketing communications

Marketing communications:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Pepels, Werner 1952- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin Duncker & Humblot [2021]
Schlagworte:	Marketing Kommunikation Media Advertising Non Classical Advertising Online Advertising
Online-Zugang:	BSB01 FAB01 FWS01 FWS02 UEI03 Volltext
Beschreibung:	1 Online-Ressource (324 Seiten) Illustrationen
ISBN:	9783428585120
DOI:	10.3790/978-3-428-58512-0

Internformat

MARC


LEADER	00000nmm a22000008c 4500
001	BV047570623
003	DE-604
005	20230215
007	cr\|uuu---uuuuu
008	211103s2021 gw \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9783428585120 \|c Online, PDF \|9 978-3-428-58512-0
024	7		\|a 10.3790/978-3-428-58512-0 \|2 doi
035			\|a (ZDB-54-DHP)9783428585120
035			\|a (OCoLC)1284791050
035			\|a (DE-599)BVBBV047570623
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a gw \|c XA-DE-BE
049			\|a DE-12 \|a DE-863 \|a DE-862 \|a DE-945 \|a DE-1043
084			\|a QP 630 \|0 (DE-625)141916: \|2 rvk
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|8 1\p \|a 650 \|2 23sdnb
100	1		\|a Pepels, Werner \|d 1952- \|e Verfasser \|0 (DE-588)115496688 \|4 aut
245	1	0	\|a Marketing communications \|c by Werner Pepels
264		1	\|a Berlin \|b Duncker & Humblot \|c [2021]
264		4	\|c © 2021
300			\|a 1 Online-Ressource (324 Seiten) \|b Illustrationen
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kommunikation \|0 (DE-588)4031883-7 \|2 gnd \|9 rswk-swf
653			\|a Media Advertising
653			\|a Non Classical Advertising
653			\|a Online Advertising
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Kommunikation \|0 (DE-588)4031883-7 \|D s
689	0		\|5 DE-604
710	2		\|a Duncker & Humblot \|0 (DE-588)5082687-6 \|4 pbl
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-3-428-18512-2
856	4	0	\|u https://doi.org/10.3790/978-3-428-58512-0 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-54-DHP
940	1		\|q ZDB-54-DHP21
940	1		\|q ZDB-54-DHP23
999			\|a oai:aleph.bib-bvb.de:BVB01-032956251
883	1		\|8 1\p \|a vlb \|d 20211001 \|q DE-101 \|u https://d-nb.info/provenance/plan#vlb
966	e		\|u https://doi.org/10.3790/978-3-428-58512-0 \|l BSB01 \|p ZDB-54-DHP \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.3790/978-3-428-58512-0 \|l FAB01 \|p ZDB-54-DHP \|q ZDB-54-DHP23 \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.3790/978-3-428-58512-0 \|l FWS01 \|p ZDB-54-DHP \|q ZDB-54-DHP20 \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.3790/978-3-428-58512-0 \|l FWS02 \|p ZDB-54-DHP \|q ZDB-54-DHP20 \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.3790/978-3-428-58512-0 \|l UEI03 \|p ZDB-54-DHP \|q ZDB-54-DHP21 \|x Verlag \|3 Volltext

Datensatz im Suchindex

DE-BY-FWS_katkey	929148
_version_	1824555140987748353
adam_txt
any_adam_object
any_adam_object_boolean
author	Pepels, Werner 1952-
author_GND	(DE-588)115496688
author_facet	Pepels, Werner 1952-
author_role	aut
author_sort	Pepels, Werner 1952-
author_variant	w p wp
building	Verbundindex
bvnumber	BV047570623
classification_rvk	QP 630 QP 600
collection	ZDB-54-DHP
ctrlnum	(ZDB-54-DHP)9783428585120 (OCoLC)1284791050 (DE-599)BVBBV047570623
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
doi_str_mv	10.3790/978-3-428-58512-0
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02367nmm a22005778c 4500</leader><controlfield tag="001">BV047570623</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230215 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">211103s2021 gw \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783428585120</subfield><subfield code="c">Online, PDF</subfield><subfield code="9">978-3-428-58512-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.3790/978-3-428-58512-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-54-DHP)9783428585120</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1284791050</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047570623</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1043</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="8">1\p</subfield><subfield code="a">650</subfield><subfield code="2">23sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Pepels, Werner</subfield><subfield code="d">1952-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)115496688</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing communications</subfield><subfield code="c">by Werner Pepels</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Duncker & Humblot</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (324 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Media Advertising</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Non Classical Advertising</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Online Advertising</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Duncker & Humblot</subfield><subfield code="0">(DE-588)5082687-6</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-428-18512-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.3790/978-3-428-58512-0</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-54-DHP</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-54-DHP21</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-54-DHP23</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032956251</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">vlb</subfield><subfield code="d">20211001</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#vlb</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3790/978-3-428-58512-0</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-54-DHP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3790/978-3-428-58512-0</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-54-DHP</subfield><subfield code="q">ZDB-54-DHP23</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3790/978-3-428-58512-0</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-54-DHP</subfield><subfield code="q">ZDB-54-DHP20</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3790/978-3-428-58512-0</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-54-DHP</subfield><subfield code="q">ZDB-54-DHP20</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3790/978-3-428-58512-0</subfield><subfield code="l">UEI03</subfield><subfield code="p">ZDB-54-DHP</subfield><subfield code="q">ZDB-54-DHP21</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV047570623
illustrated	Not Illustrated
index_date	2024-07-03T18:30:11Z
indexdate	2025-02-20T07:02:56Z
institution	BVB
institution_GND	(DE-588)5082687-6
isbn	9783428585120
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032956251
oclc_num	1284791050
open_access_boolean
owner	DE-12 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-945 DE-1043
owner_facet	DE-12 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-945 DE-1043
physical	1 Online-Ressource (324 Seiten) Illustrationen
psigel	ZDB-54-DHP ZDB-54-DHP21 ZDB-54-DHP23 ZDB-54-DHP ZDB-54-DHP23 ZDB-54-DHP ZDB-54-DHP20 ZDB-54-DHP ZDB-54-DHP21
publishDate	2021
publishDateSearch	2021
publishDateSort	2021
publisher	Duncker & Humblot
record_format	marc
spellingShingle	Pepels, Werner 1952- Marketing communications Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4031883-7
title	Marketing communications
title_auth	Marketing communications
title_exact_search	Marketing communications
title_exact_search_txtP	Marketing communications
title_full	Marketing communications by Werner Pepels
title_fullStr	Marketing communications by Werner Pepels
title_full_unstemmed	Marketing communications by Werner Pepels
title_short	Marketing communications
title_sort	marketing communications
topic	Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd
topic_facet	Marketing Kommunikation
url	https://doi.org/10.3790/978-3-428-58512-0
work_keys_str_mv	AT pepelswerner marketingcommunications AT dunckerhumblot marketingcommunications

Verfügbarkeit

Volltext öffnen

MARC

Datensatz im Suchindex

Ähnliche Einträge