Influencer marketing strategy: how to create successful influencer marketing
"Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY ; New Dehli
Kogan Page
2021
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| Schlagworte: | |
| Online-Zugang: | EUV01 |
| Zusammenfassung: | "Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xviii, 286 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781789667264 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV047564128 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:28:06Z |
| indexdate | 2024-07-10T09:14:46Z |
| institution | BVB |
| isbn | 9781789667264 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032939513 |
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| physical | 1 Online-Ressource (xviii, 286 Seiten) Illustrationen, Diagramme |
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| spelling | Glenister, Gordon Verfasser (DE-588)1239448996 aut Influencer marketing strategy how to create successful influencer marketing Gordon Glenister London ; New York, NY ; New Dehli Kogan Page 2021 1 Online-Ressource (xviii, 286 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value"-- Online-Marketing (DE-588)7706419-7 gnd rswk-swf Influencer (DE-588)1164030825 gnd rswk-swf Marketing Marketingmanagement Online-Marketing Influencer Marketing / Social aspects Social influence Social media Internet marketing Online-Marketing (DE-588)7706419-7 s Influencer (DE-588)1164030825 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-78966-727-1 Erscheint auch als Druck-Ausgabe, Paperback 978-1-78966-725-7 |
| spellingShingle | Glenister, Gordon Influencer marketing strategy how to create successful influencer marketing Online-Marketing (DE-588)7706419-7 gnd Influencer (DE-588)1164030825 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)1164030825 |
| title | Influencer marketing strategy how to create successful influencer marketing |
| title_auth | Influencer marketing strategy how to create successful influencer marketing |
| title_exact_search | Influencer marketing strategy how to create successful influencer marketing |
| title_exact_search_txtP | Influencer marketing strategy how to create successful influencer marketing |
| title_full | Influencer marketing strategy how to create successful influencer marketing Gordon Glenister |
| title_fullStr | Influencer marketing strategy how to create successful influencer marketing Gordon Glenister |
| title_full_unstemmed | Influencer marketing strategy how to create successful influencer marketing Gordon Glenister |
| title_short | Influencer marketing strategy |
| title_sort | influencer marketing strategy how to create successful influencer marketing |
| title_sub | how to create successful influencer marketing |
| topic | Online-Marketing (DE-588)7706419-7 gnd Influencer (DE-588)1164030825 gnd |
| topic_facet | Online-Marketing Influencer |
| work_keys_str_mv | AT glenistergordon influencermarketingstrategyhowtocreatesuccessfulinfluencermarketing |