The dark side of marketing communications: critical marketing perspectives
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2021
|
| Schriftenreihe: | Routledge studies in critical marketing
|
| Schlagworte: | |
| Online-Zugang: | EUV01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780429504150 |
| DOI: | 10.4324/9780429504150 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780429504150 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:28:06Z |
| indexdate | 2024-07-10T09:14:46Z |
| institution | BVB |
| isbn | 9780429504150 |
| language | English |
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| publishDate | 2021 |
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| publisher | Routledge |
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| series2 | Routledge studies in critical marketing |
| spelling | Hill, Tim 1988- Verfasser (DE-588)1122226128 aut The dark side of marketing communications critical marketing perspectives Tim Hil and Pierre McDonagh London Routledge 2021 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Routledge studies in critical marketing Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Kapitalismus (DE-588)4029577-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s Kapitalismus (DE-588)4029577-1 s DE-604 McDonagh, Pierre Verfasser (DE-588)1047952696 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-58712-0 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-58713-7 https://doi.org/10.4324/9780429504150 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hill, Tim 1988- McDonagh, Pierre The dark side of marketing communications critical marketing perspectives Kommunikationspolitik (DE-588)4232471-3 gnd Kapitalismus (DE-588)4029577-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4029577-1 (DE-588)4037589-4 |
| title | The dark side of marketing communications critical marketing perspectives |
| title_auth | The dark side of marketing communications critical marketing perspectives |
| title_exact_search | The dark side of marketing communications critical marketing perspectives |
| title_exact_search_txtP | The dark side of marketing communications critical marketing perspectives |
| title_full | The dark side of marketing communications critical marketing perspectives Tim Hil and Pierre McDonagh |
| title_fullStr | The dark side of marketing communications critical marketing perspectives Tim Hil and Pierre McDonagh |
| title_full_unstemmed | The dark side of marketing communications critical marketing perspectives Tim Hil and Pierre McDonagh |
| title_short | The dark side of marketing communications |
| title_sort | the dark side of marketing communications critical marketing perspectives |
| title_sub | critical marketing perspectives |
| topic | Kommunikationspolitik (DE-588)4232471-3 gnd Kapitalismus (DE-588)4029577-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikationspolitik Kapitalismus Marketing |
| url | https://doi.org/10.4324/9780429504150 |
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