How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page
2019
|
| Ausgabe: | Sixth edition |
| Schriftenreihe: | Creating success
|
| Schlagworte: | |
| Online-Zugang: | EUV01 |
| Beschreibung: | Reihenzählung auf der Ebook Central Frontpage: Band 152 |
| Beschreibung: | 1 Online-Ressource (ix, 177 Seiten) Diagramme |
| ISBN: | 9780749486167 |
Internformat
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| 245 | 1 | 0 | |a How to write a marketing plan |b define your strategy, plan effectively and reach your marketing goals |c John Westwood |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a London ; New York ; New Delhi |b Kogan Page |c 2019 | |
| 300 | |a 1 Online-Ressource (ix, 177 Seiten) |b Diagramme | ||
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| 490 | 0 | |a Creating success | |
| 500 | |a Reihenzählung auf der Ebook Central Frontpage: Band 152 | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Careers / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a SELF-HELP / Personal Growth / General |2 bisacsh | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Westwood, John 1947- |
| author_GND | (DE-588)1011306735 |
| author_facet | Westwood, John 1947- |
| author_role | aut |
| author_sort | Westwood, John 1947- |
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| building | Verbundindex |
| bvnumber | BV047564007 |
| classification_rvk | QP 600 QP 612 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Sixth edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:28:04Z |
| indexdate | 2024-07-10T09:14:46Z |
| institution | BVB |
| isbn | 9780749486167 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032939394 |
| oclc_num | 1286863177 |
| open_access_boolean | |
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| owner_facet | DE-521 |
| physical | 1 Online-Ressource (ix, 177 Seiten) Diagramme |
| psigel | ZDB-30-PQE ZDB-30-PQE EUV_EK_EBC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Creating success |
| spelling | Westwood, John 1947- Verfasser (DE-588)1011306735 aut How to write a marketing plan define your strategy, plan effectively and reach your marketing goals John Westwood Sixth edition London ; New York ; New Delhi Kogan Page 2019 1 Online-Ressource (ix, 177 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Creating success Reihenzählung auf der Ebook Central Frontpage: Band 152 BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Marketing / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Management Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marketingkonzept (DE-588)4120696-4 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7494-8483-5 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7494-9883-2 Vorangegangen ist Fifth edition 2016 978-0-7494-7572-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Westwood, John 1947- How to write a marketing plan define your strategy, plan effectively and reach your marketing goals BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Marketing / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Management Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 (DE-588)4309237-8 |
| title | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals |
| title_auth | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals |
| title_exact_search | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals |
| title_exact_search_txtP | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals |
| title_full | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals John Westwood |
| title_fullStr | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals John Westwood |
| title_full_unstemmed | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals John Westwood |
| title_short | How to write a marketing plan |
| title_sort | how to write a marketing plan define your strategy plan effectively and reach your marketing goals |
| title_sub | define your strategy, plan effectively and reach your marketing goals |
| topic | BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Marketing / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Management Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Careers / General BUSINESS & ECONOMICS / Marketing / General SELF-HELP / Personal Growth / General Marketing / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Management Marketingkonzept Marketing Strategische Planung |
| work_keys_str_mv | AT westwoodjohn howtowriteamarketingplandefineyourstrategyplaneffectivelyandreachyourmarketinggoals |