Principles of integrated marketing communications: an evidence-based approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge ; New York ; Port Melbourne ; New Dehli ; Singapore
Cambridge University Press
2021
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xx, 507 Seiten Illustrationen |
| ISBN: | 9781108703116 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 211025s2021 xxka||| |||| 00||| eng d | ||
| 020 | |a 9781108703116 |c pbk |9 978-1-108-70311-6 | ||
| 035 | |a (OCoLC)1296341957 | ||
| 035 | |a (DE-599)KXP1747395528 | ||
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| 100 | 1 | |a Ang, Lawrence |e Verfasser |0 (DE-588)171121562 |4 aut | |
| 245 | 1 | 0 | |a Principles of integrated marketing communications |b an evidence-based approach |c Lawrence Ang |
| 250 | |a Second edition | ||
| 264 | 1 | |a Cambridge ; New York ; Port Melbourne ; New Dehli ; Singapore |b Cambridge University Press |c 2021 | |
| 300 | |a xx, 507 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing / (DE-627)091376297 / (DE-2867)12766-3 | |
| 653 | 0 | |a Marketingmanagement / (DE-627)091376319 / (DE-2867)12770-5 | |
| 653 | 0 | |a Werbung / (DE-627)091400260 / (DE-2867)12846-5 | |
| 653 | 0 | |a Markenführung / (DE-627)091376270 / (DE-2867)19129-5 | |
| 653 | 0 | |a Digitalisierung / (DE-627)1028324774 / (DE-2867)30171-4 | |
| 653 | 0 | |a Kommunikation / (DE-627)091371449 / (DE-2867)15798-3 | |
| 653 | 0 | |a Communication in marketing | |
| 653 | 0 | |a Marketing / Technological innovations | |
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 630 A581(2) |
| DE-BY-FWS_katkey | 928087 |
| DE-BY-FWS_media_number | 083000524379 |
| _version_ | 1824553995985747969 |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Ang, Lawrence |
| author_GND | (DE-588)171121562 |
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| author_role | aut |
| author_sort | Ang, Lawrence |
| author_variant | l a la |
| building | Verbundindex |
| bvnumber | BV047557724 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1296341957 (DE-599)KXP1747395528 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV047557724 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:26:24Z |
| indexdate | 2025-02-20T06:44:44Z |
| institution | BVB |
| isbn | 9781108703116 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032933242 |
| oclc_num | 1296341957 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS |
| physical | xx, 507 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Cambridge University Press |
| record_format | marc |
| spellingShingle | Ang, Lawrence Principles of integrated marketing communications an evidence-based approach Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4123623-3 |
| title | Principles of integrated marketing communications an evidence-based approach |
| title_auth | Principles of integrated marketing communications an evidence-based approach |
| title_exact_search | Principles of integrated marketing communications an evidence-based approach |
| title_exact_search_txtP | Principles of integrated marketing communications an evidence-based approach |
| title_full | Principles of integrated marketing communications an evidence-based approach Lawrence Ang |
| title_fullStr | Principles of integrated marketing communications an evidence-based approach Lawrence Ang |
| title_full_unstemmed | Principles of integrated marketing communications an evidence-based approach Lawrence Ang |
| title_short | Principles of integrated marketing communications |
| title_sort | principles of integrated marketing communications an evidence based approach |
| title_sub | an evidence-based approach |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd |
| topic_facet | Marketing Kommunikationspolitik Lehrbuch |
| work_keys_str_mv | AT anglawrence principlesofintegratedmarketingcommunicationsanevidencebasedapproach |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 630 A581(2) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |