Master of marketing measurement: Margaret Henderson Blair on marketing accountability
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne
Cambridge Scholars Publishing
2021
|
| Schlagworte: | |
| Online-Zugang: | EUV01 |
| Beschreibung: | 1 Online-Ressource (viii, 459 Seiten) Diagramme |
| ISBN: | 9781527562813 |
Internformat
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| 245 | 1 | 0 | |a Master of marketing measurement |b Margaret Henderson Blair on marketing accountability |c edited by Allan R. Kuse and David W. Stewart |
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| 653 | 0 | |a Advertising / Management | |
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| 700 | 1 | |a Blair, Margaret Henderson |0 (DE-588)170643484 |4 aut | |
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Datensatz im Suchindex
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| author | Blair, Margaret Henderson |
| author2 | Kuse, Allan R. Stewart, David W. 1951- |
| author2_role | edt edt |
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| author_GND | (DE-588)170316904 (DE-588)170643484 |
| author_facet | Blair, Margaret Henderson Kuse, Allan R. Stewart, David W. 1951- |
| author_role | aut |
| author_sort | Blair, Margaret Henderson |
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| classification_rvk | QP 611 |
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| ctrlnum | (OCoLC)1286880140 (DE-599)BVBBV047555388 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047555388 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:25:37Z |
| indexdate | 2024-07-10T09:14:33Z |
| institution | BVB |
| isbn | 9781527562813 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032930951 |
| oclc_num | 1286880140 |
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| owner_facet | DE-521 |
| physical | 1 Online-Ressource (viii, 459 Seiten) Diagramme |
| psigel | ZDB-30-PQE ZDB-30-PQE EUV_EK_EBC |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Cambridge Scholars Publishing |
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| spelling | Master of marketing measurement Margaret Henderson Blair on marketing accountability edited by Allan R. Kuse and David W. Stewart Newcastle upon Tyne Cambridge Scholars Publishing 2021 1 Online-Ressource (viii, 459 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Blair, Margaret Henderson Marketing / Management Advertising / Management Kuse, Allan R. edt Stewart, David W. 1951- (DE-588)170316904 edt Blair, Margaret Henderson (DE-588)170643484 aut Erscheint auch als Druck-Ausgabe 978-1-5275-6074-1 Erscheint auch als Druck-Ausgabe 1-5275-6074-0 |
| spellingShingle | Blair, Margaret Henderson Master of marketing measurement Margaret Henderson Blair on marketing accountability |
| title | Master of marketing measurement Margaret Henderson Blair on marketing accountability |
| title_auth | Master of marketing measurement Margaret Henderson Blair on marketing accountability |
| title_exact_search | Master of marketing measurement Margaret Henderson Blair on marketing accountability |
| title_exact_search_txtP | Master of marketing measurement Margaret Henderson Blair on marketing accountability |
| title_full | Master of marketing measurement Margaret Henderson Blair on marketing accountability edited by Allan R. Kuse and David W. Stewart |
| title_fullStr | Master of marketing measurement Margaret Henderson Blair on marketing accountability edited by Allan R. Kuse and David W. Stewart |
| title_full_unstemmed | Master of marketing measurement Margaret Henderson Blair on marketing accountability edited by Allan R. Kuse and David W. Stewart |
| title_short | Master of marketing measurement |
| title_sort | master of marketing measurement margaret henderson blair on marketing accountability |
| title_sub | Margaret Henderson Blair on marketing accountability |
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