Building corporate identity, image and reputation in the digital era:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Schriftenreihe: | Routledge studies in marketing
17 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvii, 553 Seiten |
| ISBN: | 9780367531232 9780367531249 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents List of figures List of tables Contributors x xii xiv PARTI Introduction 1 Introduction: Building corporate identity, image and reputation in the digital era 1 3 T C MELEWAR, CHARLES DENNIS AND PANTEA FOROUDI PART II Building a corporate brand identity 2 Corporate identity: Definition and components 9 11 MOHAMMAD M. FOROUDI, PANTEA FOROUDI AND JOHN M.T. BALMER 3 Managing marketing competencies: A framework for understanding antecedents of marketing capability and its relation to the company’s core competencies 75 PANTEA FOROUDI, MOHAMMAD M. FOROUDI, KHALID HAFEEZ AND JAVAD IZADI 4 Reputation: Configuring the symmetrical and asymmetrical paths to architecture in a retail setting 113 MOHAMMAD M. FOROUDI, PANTEA FOROUDI AND ZHONGQI JIN 5 Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction DONGMEI ZHA, PANTEA FOROUDI, ZHONGQI JIN AND T C MELEWAR 140
viti 6 Contents Corporate brand identity։ Virtual space 169 MARJA TERESA CUOMO, CINZIA GENOVINO, DEBORA TORTORA AND ALEX GIORDANO 7 Aesthetic heritage and corporate branding։ Luxury heritage brands between tradition and modernity 181 ANGELA BARGENDA PART III Building a corporate brand image 8 Corporate multi-channel branding։ Platforms for #CorporateBranding 203 205 AWELE ACHI, OGECH1ADEOLA AND FRANCIS CHUKWUEDO ACHI 9 Value co-creation behaviour։ Antecedents and consequences 218 YOUSEF ALQAYED, PANTEA FOROUD1, CHARLES DENNIS, MOHAMMAD M. FOROUDI AND KAOUTHER KOOLI 10 An assessment of customer experience concept։ Looking back to move forward 260 DONGME1 ZHA, REZA MARVI, PANTEA FOROUDI, CHARLES DENNIS, AKIKO UENO, ZHONGQI JIN AND T C MELEWAR 11 Employee occupational identity 289 MARIA J. JEREZ-JEREZ, T C MELEWAR AND PANTEA FOROUDI 12 Behavioural intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark 307 HELNAZ AHMADI LARI, PANTEA FOROUDI AND SAHEB IMANI 13 Corporate brand image։ Technology andinnovation in e-tailing 347 VIRGINIA VANNUCCI AND ELEONORA PANTANO PART IV Building a corporate brand reputation 363 14 Take a new turn: Relationships between corporate identity management and corporate reputation in a hospitality context 365 PANTEA FOROUDI, REZA MARVI, JAVAD IZADI, MOHAMMAD M. FOROUDI AND POUYA PIRZADEH
Contents 15 Islamic brand love ix 401 WALEED YOUSEF AND NAJWA YOUSEF 16 Societal corporate branding and political discourse: where brand ethics meets with consumers’ clicktivism 415 ROSSELLA GAMBETTI, SILVIA BIRAGHI, T C MELEWAR AND ANGELA BECCANULLI 17 Brand knowledge, brand community and brand engagement 444 SURAKSHA GUPTA, DONGME1 CAO AND AISHA ABUELMAATT1 18 Building and sustaining personal brand: Examining the effectiveness of personal branding in the context of education 467 MARWA TOURKY, PANTEA FOROUDI AND FATMA HAJI AL-ZADJALI 19 How the digital environment and its user experience effects the customer’s perception of luxury brands and co-creation of brand value 487 NASTARAN NOROUZI RICHARDS-CARPENTER AND ТНІМО GRANTZ 20 Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation 515 SHAHZEB HUSSAIN Index 535
|
| adam_txt |
Contents List of figures List of tables Contributors x xii xiv PARTI Introduction 1 Introduction: Building corporate identity, image and reputation in the digital era 1 3 T C MELEWAR, CHARLES DENNIS AND PANTEA FOROUDI PART II Building a corporate brand identity 2 Corporate identity: Definition and components 9 11 MOHAMMAD M. FOROUDI, PANTEA FOROUDI AND JOHN M.T. BALMER 3 Managing marketing competencies: A framework for understanding antecedents of marketing capability and its relation to the company’s core competencies 75 PANTEA FOROUDI, MOHAMMAD M. FOROUDI, KHALID HAFEEZ AND JAVAD IZADI 4 Reputation: Configuring the symmetrical and asymmetrical paths to architecture in a retail setting 113 MOHAMMAD M. FOROUDI, PANTEA FOROUDI AND ZHONGQI JIN 5 Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction DONGMEI ZHA, PANTEA FOROUDI, ZHONGQI JIN AND T C MELEWAR 140
viti 6 Contents Corporate brand identity։ Virtual space 169 MARJA TERESA CUOMO, CINZIA GENOVINO, DEBORA TORTORA AND ALEX GIORDANO 7 Aesthetic heritage and corporate branding։ Luxury heritage brands between tradition and modernity 181 ' ANGELA BARGENDA PART III Building a corporate brand image 8 Corporate multi-channel branding։ Platforms for #CorporateBranding 203 205 AWELE ACHI, OGECH1ADEOLA AND FRANCIS CHUKWUEDO ACHI 9 Value co-creation behaviour։ Antecedents and consequences 218 YOUSEF ALQAYED, PANTEA FOROUD1, CHARLES DENNIS, MOHAMMAD M. FOROUDI AND KAOUTHER KOOLI 10 An assessment of customer experience concept։ Looking back to move forward 260 DONGME1 ZHA, REZA MARVI, PANTEA FOROUDI, CHARLES DENNIS, AKIKO UENO, ZHONGQI JIN AND T C MELEWAR 11 Employee occupational identity 289 MARIA J. JEREZ-JEREZ, T C MELEWAR AND PANTEA FOROUDI 12 Behavioural intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark 307 HELNAZ AHMADI LARI, PANTEA FOROUDI AND SAHEB IMANI 13 Corporate brand image։ Technology andinnovation in e-tailing 347 VIRGINIA VANNUCCI AND ELEONORA PANTANO PART IV Building a corporate brand reputation 363 14 Take a new turn: Relationships between corporate identity management and corporate reputation in a hospitality context 365 PANTEA FOROUDI, REZA MARVI, JAVAD IZADI, MOHAMMAD M. FOROUDI AND POUYA PIRZADEH
Contents 15 Islamic brand love ix 401 WALEED YOUSEF AND NAJWA YOUSEF 16 Societal corporate branding and political discourse: where brand ethics meets with consumers’ clicktivism 415 ROSSELLA GAMBETTI, SILVIA BIRAGHI, T C MELEWAR AND ANGELA BECCANULLI 17 Brand knowledge, brand community and brand engagement 444 SURAKSHA GUPTA, DONGME1 CAO AND AISHA ABUELMAATT1 18 Building and sustaining personal brand: Examining the effectiveness of personal branding in the context of education 467 MARWA TOURKY, PANTEA FOROUDI AND FATMA HAJI AL-ZADJALI 19 How the digital environment and its user experience effects the customer’s perception of luxury brands and co-creation of brand value 487 NASTARAN NOROUZI RICHARDS-CARPENTER AND ТНІМО GRANTZ 20 Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation 515 SHAHZEB HUSSAIN Index 535 |
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| spelling | Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi London ; New York Routledge 2022 xvii, 553 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing 17 Corporate Identity (DE-588)4193565-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Corporate Identity (DE-588)4193565-2 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Melewar, T. C. ca. 20. Jh. (DE-588)135575109 edt Dennis, Charles ca. 20. Jh. (DE-588)1182952801 edt Foroudi, Pantea 1974- (DE-588)1202862934 edt Erscheint auch als Online-Ausgabe 978-1-003-08057-2 Routledge studies in marketing 17 (DE-604)BV046290810 17 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032930311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Building corporate identity, image and reputation in the digital era Routledge studies in marketing Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4193565-2 (DE-588)4144679-3 (DE-588)4136439-9 (DE-588)4201794-4 (DE-588)4143413-4 |
| title | Building corporate identity, image and reputation in the digital era |
| title_auth | Building corporate identity, image and reputation in the digital era |
| title_exact_search | Building corporate identity, image and reputation in the digital era |
| title_exact_search_txtP | Building corporate identity, image and reputation in the digital era |
| title_full | Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi |
| title_fullStr | Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi |
| title_full_unstemmed | Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi |
| title_short | Building corporate identity, image and reputation in the digital era |
| title_sort | building corporate identity image and reputation in the digital era |
| topic | Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Corporate Identity Markenpolitik Markenimage Kommunikationsstrategie Aufsatzsammlung |
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