Strategic communication and AI: public relations with intelligent user interfaces
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgements -- List of abbreviations -- 1 Intelligent user interfaces (IUIs): the next generation of digital communication -- Reasons for this book -- What kinds of IUIs are there? -- What c...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2022
|
| Schriftenreihe: | Routledge Insights in Public Relations Research Ser
Routledge Focus |
| Schlagworte: | |
| Online-Zugang: | UBM01 Volltext |
| Zusammenfassung: | Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgements -- List of abbreviations -- 1 Intelligent user interfaces (IUIs): the next generation of digital communication -- Reasons for this book -- What kinds of IUIs are there? -- What could IUIs do to PR? -- 2 Immersive communication: virtual and augmented realities -- Sight, touch, interfaces and PR: points of convergence -- Sight -- Touch -- Sight, touch, and the balance of communication -- 3 Artificial intelligence, emotions, and trust: feeling is believing -- IUIs and feelings -- IUIs and trust: can trust be designed? -- Feelings and trust: beyond humans, beyond PR? -- 4 Just like us? Listening and learning interfaces -- Listening like us, not looking like us -- Learning like us: natural, neural, heterogeneous -- PR inside the mind -- 5 From talking to persuasion: obstacles and opportunities -- Obstacles and opportunities -- Persuasive interfaces in PR -- How will we use persuasive interfaces? -- 6 PR and the interface 'face': harnessing hyper-personalised persuasion -- Towards a 'PR-friendly' IUI personality -- What do IUIs mean for PR? -- Index |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (xii, 90 Seiten) |
| ISBN: | 9781000482089 9781003111320 |
| DOI: | 10.4324/9781003111320 |
Internformat
MARC
| LEADER | 00000nmm a22000001c 4500 | ||
|---|---|---|---|
| 001 | BV047551706 | ||
| 003 | DE-604 | ||
| 005 | 20220705 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 211020s2022 |||| o||u| ||||||eng d | ||
| 020 | |a 9781000482089 |9 978-1-00-048208-9 | ||
| 020 | |a 9781003111320 |9 978-1-003-11132-0 | ||
| 024 | 7 | |a 10.4324/9781003111320 |2 doi | |
| 035 | |a (OCoLC)1284783545 | ||
| 035 | |a (DE-599)KEP068056591 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B170 |a DE-19 | ||
| 100 | 1 | |a Moore, Simon |d 1961- |e Verfasser |0 (DE-588)1053167180 |4 aut | |
| 245 | 1 | 0 | |a Strategic communication and AI |b public relations with intelligent user interfaces |c Simon Moore and Roland Hübscher |
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2022 | |
| 300 | |a 1 Online-Ressource (xii, 90 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge Insights in Public Relations Research Ser | |
| 490 | 0 | |a Routledge Focus | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | 3 | |a Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgements -- List of abbreviations -- 1 Intelligent user interfaces (IUIs): the next generation of digital communication -- Reasons for this book -- What kinds of IUIs are there? -- What could IUIs do to PR? -- 2 Immersive communication: virtual and augmented realities -- Sight, touch, interfaces and PR: points of convergence -- Sight -- Touch -- Sight, touch, and the balance of communication -- 3 Artificial intelligence, emotions, and trust: feeling is believing -- IUIs and feelings -- IUIs and trust: can trust be designed? -- Feelings and trust: beyond humans, beyond PR? -- 4 Just like us? Listening and learning interfaces -- Listening like us, not looking like us -- Learning like us: natural, neural, heterogeneous -- PR inside the mind -- 5 From talking to persuasion: obstacles and opportunities -- Obstacles and opportunities -- Persuasive interfaces in PR -- How will we use persuasive interfaces? -- 6 PR and the interface 'face': harnessing hyper-personalised persuasion -- Towards a 'PR-friendly' IUI personality -- What do IUIs mean for PR? -- Index | |
| 650 | 0 | 7 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technische Innovation |0 (DE-588)4431027-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Electronic books | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |D s |
| 689 | 0 | 2 | |a Technische Innovation |0 (DE-588)4431027-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hübscher, Roland |d 1961- |e Sonstige |0 (DE-588)1243620366 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-367-62779-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-367-62896-3 |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9781003111320 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-30-PQE |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032927327 | ||
| 966 | e | |u https://doi.org/10.4324/9781003111320 |l UBM01 |p ZDB-7-TFC |q UBM_PDA_TFC_Kauf_2022 |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804182871850614784 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Moore, Simon 1961- |
| author_GND | (DE-588)1053167180 (DE-588)1243620366 |
| author_facet | Moore, Simon 1961- |
| author_role | aut |
| author_sort | Moore, Simon 1961- |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV047551706 |
| collection | ZDB-30-PQE ZDB-7-TFC |
| ctrlnum | (OCoLC)1284783545 (DE-599)KEP068056591 |
| doi_str_mv | 10.4324/9781003111320 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03278nmm a22004931c 4500</leader><controlfield tag="001">BV047551706</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220705 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">211020s2022 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000482089</subfield><subfield code="9">978-1-00-048208-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781003111320</subfield><subfield code="9">978-1-003-11132-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9781003111320</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1284783545</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP068056591</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Moore, Simon</subfield><subfield code="d">1961-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1053167180</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic communication and AI</subfield><subfield code="b">public relations with intelligent user interfaces</subfield><subfield code="c">Simon Moore and Roland Hübscher</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xii, 90 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge Insights in Public Relations Research Ser</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge Focus</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgements -- List of abbreviations -- 1 Intelligent user interfaces (IUIs): the next generation of digital communication -- Reasons for this book -- What kinds of IUIs are there? -- What could IUIs do to PR? -- 2 Immersive communication: virtual and augmented realities -- Sight, touch, interfaces and PR: points of convergence -- Sight -- Touch -- Sight, touch, and the balance of communication -- 3 Artificial intelligence, emotions, and trust: feeling is believing -- IUIs and feelings -- IUIs and trust: can trust be designed? -- Feelings and trust: beyond humans, beyond PR? -- 4 Just like us? Listening and learning interfaces -- Listening like us, not looking like us -- Learning like us: natural, neural, heterogeneous -- PR inside the mind -- 5 From talking to persuasion: obstacles and opportunities -- Obstacles and opportunities -- Persuasive interfaces in PR -- How will we use persuasive interfaces? -- 6 PR and the interface 'face': harnessing hyper-personalised persuasion -- Towards a 'PR-friendly' IUI personality -- What do IUIs mean for PR? -- Index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Künstliche Intelligenz</subfield><subfield code="0">(DE-588)4033447-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Technische Innovation</subfield><subfield code="0">(DE-588)4431027-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Künstliche Intelligenz</subfield><subfield code="0">(DE-588)4033447-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Technische Innovation</subfield><subfield code="0">(DE-588)4431027-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hübscher, Roland</subfield><subfield code="d">1961-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)1243620366</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-367-62779-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-367-62896-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9781003111320</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032927327</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781003111320</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">UBM_PDA_TFC_Kauf_2022</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047551706 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:24:46Z |
| indexdate | 2024-07-10T09:14:26Z |
| institution | BVB |
| isbn | 9781000482089 9781003111320 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032927327 |
| oclc_num | 1284783545 |
| open_access_boolean | |
| owner | DE-B170 DE-19 DE-BY-UBM |
| owner_facet | DE-B170 DE-19 DE-BY-UBM |
| physical | 1 Online-Ressource (xii, 90 Seiten) |
| psigel | ZDB-30-PQE ZDB-7-TFC ZDB-7-TFC UBM_PDA_TFC_Kauf_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge Insights in Public Relations Research Ser Routledge Focus |
| spelling | Moore, Simon 1961- Verfasser (DE-588)1053167180 aut Strategic communication and AI public relations with intelligent user interfaces Simon Moore and Roland Hübscher London ; New York Routledge, Taylor & Francis Group 2022 1 Online-Ressource (xii, 90 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge Insights in Public Relations Research Ser Routledge Focus Description based on publisher supplied metadata and other sources Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgements -- List of abbreviations -- 1 Intelligent user interfaces (IUIs): the next generation of digital communication -- Reasons for this book -- What kinds of IUIs are there? -- What could IUIs do to PR? -- 2 Immersive communication: virtual and augmented realities -- Sight, touch, interfaces and PR: points of convergence -- Sight -- Touch -- Sight, touch, and the balance of communication -- 3 Artificial intelligence, emotions, and trust: feeling is believing -- IUIs and feelings -- IUIs and trust: can trust be designed? -- Feelings and trust: beyond humans, beyond PR? -- 4 Just like us? Listening and learning interfaces -- Listening like us, not looking like us -- Learning like us: natural, neural, heterogeneous -- PR inside the mind -- 5 From talking to persuasion: obstacles and opportunities -- Obstacles and opportunities -- Persuasive interfaces in PR -- How will we use persuasive interfaces? -- 6 PR and the interface 'face': harnessing hyper-personalised persuasion -- Towards a 'PR-friendly' IUI personality -- What do IUIs mean for PR? -- Index Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Electronic books Öffentlichkeitsarbeit (DE-588)4043188-5 s Künstliche Intelligenz (DE-588)4033447-8 s Technische Innovation (DE-588)4431027-4 s DE-604 Hübscher, Roland 1961- Sonstige (DE-588)1243620366 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-62779-9 Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-62896-3 https://doi.org/10.4324/9781003111320 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Moore, Simon 1961- Strategic communication and AI public relations with intelligent user interfaces Künstliche Intelligenz (DE-588)4033447-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Technische Innovation (DE-588)4431027-4 gnd |
| subject_GND | (DE-588)4033447-8 (DE-588)4043188-5 (DE-588)4431027-4 |
| title | Strategic communication and AI public relations with intelligent user interfaces |
| title_auth | Strategic communication and AI public relations with intelligent user interfaces |
| title_exact_search | Strategic communication and AI public relations with intelligent user interfaces |
| title_exact_search_txtP | Strategic communication and AI public relations with intelligent user interfaces |
| title_full | Strategic communication and AI public relations with intelligent user interfaces Simon Moore and Roland Hübscher |
| title_fullStr | Strategic communication and AI public relations with intelligent user interfaces Simon Moore and Roland Hübscher |
| title_full_unstemmed | Strategic communication and AI public relations with intelligent user interfaces Simon Moore and Roland Hübscher |
| title_short | Strategic communication and AI |
| title_sort | strategic communication and ai public relations with intelligent user interfaces |
| title_sub | public relations with intelligent user interfaces |
| topic | Künstliche Intelligenz (DE-588)4033447-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Technische Innovation (DE-588)4431027-4 gnd |
| topic_facet | Künstliche Intelligenz Öffentlichkeitsarbeit Technische Innovation |
| url | https://doi.org/10.4324/9781003111320 |
| work_keys_str_mv | AT mooresimon strategiccommunicationandaipublicrelationswithintelligentuserinterfaces AT hubscherroland strategiccommunicationandaipublicrelationswithintelligentuserinterfaces |