Strategic communication for organizations:
"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselv...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland, California
University of California Press
[2020]
|
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Zusammenfassung: | "This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselves to create a cohesive identity. Ethical communication is spotlighted in the first section as a key to maintaining organizational value and creating effective campaigns. The second section, Creating, Implementing, and Evaluating Strategic Messages (Chapters Five-Eleven), lays out a step-by-step plan for creating strategic communication campaigns that align with the organization's identity and mission as well as for aligning campaigns with the needs of stakeholders and communication partners. In these chapters we discuss how organizations can organize and prepare for effective campaigns by having clear objectives, a thorough understanding of their target audience, an evidence-based approach to messaging, and in carefully selecting both traditional and new media platforms. Throughout this section, we attend to the cultural diversity that exists across campaign stakeholder groups and how that diversity should inform communication strategy. Finally, we address the importance of implementing and evaluating communication campaigns. You will learn a variety of strategies for assessing campaigns to identify successes, and make adjustments to your strategic communication plan moving forward"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (viii, 357 Seiten) Illustrationen |
| ISBN: | 9780520970601 |
| DOI: | 10.1525/9780520970601 |
Internformat
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| 520 | 3 | |a "This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselves to create a cohesive identity. Ethical communication is spotlighted in the first section as a key to maintaining organizational value and creating effective campaigns. The second section, Creating, Implementing, and Evaluating Strategic Messages (Chapters Five-Eleven), lays out a step-by-step plan for creating strategic communication campaigns that align with the organization's identity and mission as well as for aligning campaigns with the needs of stakeholders and communication partners. In these chapters we discuss how organizations can organize and prepare for effective campaigns by having clear objectives, a thorough understanding of their target audience, an evidence-based approach to messaging, and in carefully selecting both traditional and new media platforms. Throughout this section, we attend to the cultural diversity that exists across campaign stakeholder groups and how that diversity should inform communication strategy. Finally, we address the importance of implementing and evaluating communication campaigns. You will learn a variety of strategies for assessing campaigns to identify successes, and make adjustments to your strategic communication plan moving forward"--Provided by publisher | |
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Datensatz im Suchindex
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| author | LaBelle, Sara 1988- Waldeck, Jennifer H. |
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| author_facet | LaBelle, Sara 1988- Waldeck, Jennifer H. |
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| dewey-full | 658.4/5 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1525/9780520970601 |
| format | Electronic eBook |
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| id | DE-604.BV047550413 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:24:27Z |
| indexdate | 2024-07-10T09:14:24Z |
| institution | BVB |
| isbn | 9780520970601 |
| language | English |
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| physical | 1 Online-Ressource (viii, 357 Seiten) Illustrationen |
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| publisher | University of California Press |
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| spelling | LaBelle, Sara 1988- Verfasser (DE-588)1209327155 aut Strategic communication for organizations Sara LaBelle and Jennifer H. Waldeck Oakland, California University of California Press [2020] 1 Online-Ressource (viii, 357 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier "This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselves to create a cohesive identity. Ethical communication is spotlighted in the first section as a key to maintaining organizational value and creating effective campaigns. The second section, Creating, Implementing, and Evaluating Strategic Messages (Chapters Five-Eleven), lays out a step-by-step plan for creating strategic communication campaigns that align with the organization's identity and mission as well as for aligning campaigns with the needs of stakeholders and communication partners. In these chapters we discuss how organizations can organize and prepare for effective campaigns by having clear objectives, a thorough understanding of their target audience, an evidence-based approach to messaging, and in carefully selecting both traditional and new media platforms. Throughout this section, we attend to the cultural diversity that exists across campaign stakeholder groups and how that diversity should inform communication strategy. Finally, we address the importance of implementing and evaluating communication campaigns. You will learn a variety of strategies for assessing campaigns to identify successes, and make adjustments to your strategic communication plan moving forward"--Provided by publisher Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Business communication LANGUAGE ARTS & DISCIPLINES ; Communication Studies Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Waldeck, Jennifer H. Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 9780520298521 https://doi.org/10.1525/9780520970601 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | LaBelle, Sara 1988- Waldeck, Jennifer H. Strategic communication for organizations Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4201794-4 |
| title | Strategic communication for organizations |
| title_auth | Strategic communication for organizations |
| title_exact_search | Strategic communication for organizations |
| title_exact_search_txtP | Strategic communication for organizations |
| title_full | Strategic communication for organizations Sara LaBelle and Jennifer H. Waldeck |
| title_fullStr | Strategic communication for organizations Sara LaBelle and Jennifer H. Waldeck |
| title_full_unstemmed | Strategic communication for organizations Sara LaBelle and Jennifer H. Waldeck |
| title_short | Strategic communication for organizations |
| title_sort | strategic communication for organizations |
| topic | Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Kommunikationsstrategie |
| url | https://doi.org/10.1525/9780520970601 |
| work_keys_str_mv | AT labellesara strategiccommunicationfororganizations AT waldeckjenniferh strategiccommunicationfororganizations |