Weaponized marketing: defeating islamic Jihad with marketing that built the world's top brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2020]
|
| Schlagworte: | |
| Beschreibung: | xiv, 153 Seiten Illustrationen |
| ISBN: | 9781538137543 9781538137536 |
Internformat
MARC
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| 008 | 211020s2020 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781538137543 |c Pb.: £22.95 |9 978-1-5381-3754-3 | ||
| 020 | |a 9781538137536 |9 9781538137536 | ||
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| 035 | |a (DE-599)KXP1703209893 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a Weaponized marketing |b defeating islamic Jihad with marketing that built the world's top brands |c Lisa Merriam and Milton Kotler ; foreword by Philip Kotler |
| 264 | 1 | |a Lanham ; Boulder ; New York ; London |b Rowman & Littlefield |c [2020] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a xiv, 153 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Terrorismus |0 (DE-588)4059534-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Djihad |0 (DE-588)4305296-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bekämpfung |0 (DE-588)4112701-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Kotler, Milton |e Verfasser |0 (DE-588)141937491 |4 aut | |
| 700 | 1 | |a Kotler, Philip |d 1931- |0 (DE-588)121409600 |4 wpr | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032925996 | ||
Datensatz im Suchindex
| _version_ | 1804182869695791104 |
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| author | Merriam, Lisa Kotler, Milton |
| author_GND | (DE-588)1246947226 (DE-588)141937491 (DE-588)121409600 |
| author_facet | Merriam, Lisa Kotler, Milton |
| author_role | aut aut |
| author_sort | Merriam, Lisa |
| author_variant | l m lm m k mk |
| building | Verbundindex |
| bvnumber | BV047550356 |
| ctrlnum | (OCoLC)1238206892 (DE-599)KXP1703209893 |
| format | Book |
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| id | DE-604.BV047550356 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:24:25Z |
| indexdate | 2024-07-10T09:14:24Z |
| institution | BVB |
| isbn | 9781538137543 9781538137536 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032925996 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xiv, 153 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Merriam, Lisa Verfasser (DE-588)1246947226 aut Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands Lisa Merriam and Milton Kotler ; foreword by Philip Kotler Lanham ; Boulder ; New York ; London Rowman & Littlefield [2020] © 2020 xiv, 153 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Terrorismus (DE-588)4059534-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Islam (DE-588)4027743-4 gnd rswk-swf Djihad (DE-588)4305296-4 gnd rswk-swf Bekämpfung (DE-588)4112701-8 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Djihad (DE-588)4305296-4 s Marke (DE-588)4074577-6 s Erfolgsfaktor (DE-588)4197034-2 s Marketing (DE-588)4037589-4 s DE-604 Islam (DE-588)4027743-4 s Terrorismus (DE-588)4059534-1 s Bekämpfung (DE-588)4112701-8 s Kotler, Milton Verfasser (DE-588)141937491 aut Kotler, Philip 1931- (DE-588)121409600 wpr Erscheint auch als Online-Ausgabe, EPUB 9781538137550 |
| spellingShingle | Merriam, Lisa Kotler, Milton Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands Terrorismus (DE-588)4059534-1 gnd Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd Islam (DE-588)4027743-4 gnd Djihad (DE-588)4305296-4 gnd Bekämpfung (DE-588)4112701-8 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| subject_GND | (DE-588)4059534-1 (DE-588)4037589-4 (DE-588)4074577-6 (DE-588)4027743-4 (DE-588)4305296-4 (DE-588)4112701-8 (DE-588)4197034-2 |
| title | Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands |
| title_auth | Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands |
| title_exact_search | Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands |
| title_exact_search_txtP | Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands |
| title_full | Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands Lisa Merriam and Milton Kotler ; foreword by Philip Kotler |
| title_fullStr | Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands Lisa Merriam and Milton Kotler ; foreword by Philip Kotler |
| title_full_unstemmed | Weaponized marketing defeating islamic Jihad with marketing that built the world's top brands Lisa Merriam and Milton Kotler ; foreword by Philip Kotler |
| title_short | Weaponized marketing |
| title_sort | weaponized marketing defeating islamic jihad with marketing that built the world s top brands |
| title_sub | defeating islamic Jihad with marketing that built the world's top brands |
| topic | Terrorismus (DE-588)4059534-1 gnd Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd Islam (DE-588)4027743-4 gnd Djihad (DE-588)4305296-4 gnd Bekämpfung (DE-588)4112701-8 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | Terrorismus Marketing Marke Islam Djihad Bekämpfung Erfolgsfaktor |
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