Egypt's Beer: Stella, Identity, and the Modern State
Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt's Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the change...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Austin
University of Texas Press
[2021]
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt's Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt's Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves-including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella-Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company's success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian "modernity" seen through the lens of a distinctly Egyptian brand |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Sep 2021) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781477319567 |
| DOI: | 10.7560/319543 |
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| indexdate | 2024-07-10T09:14:23Z |
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| spelling | Foda, Omar D. Verfasser aut Egypt's Beer Stella, Identity, and the Modern State Omar D. Foda Austin University of Texas Press [2021] © 2019 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Sep 2021) Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt's Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt's Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves-including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella-Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company's success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian "modernity" seen through the lens of a distinctly Egyptian brand In English HISTORY / Middle East / Egypt (see also Ancient / Egypt) bisacsh Beer industry Government policy Egypt Beer industry Political aspects Egypt Beer industry Egypt History Beer Egypt History Drinking of alcoholic beverages Egypt Religious aspects Islam https://doi.org/10.7560/319543 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Foda, Omar D. Egypt's Beer Stella, Identity, and the Modern State HISTORY / Middle East / Egypt (see also Ancient / Egypt) bisacsh Beer industry Government policy Egypt Beer industry Political aspects Egypt Beer industry Egypt History Beer Egypt History Drinking of alcoholic beverages Egypt Religious aspects Islam |
| title | Egypt's Beer Stella, Identity, and the Modern State |
| title_auth | Egypt's Beer Stella, Identity, and the Modern State |
| title_exact_search | Egypt's Beer Stella, Identity, and the Modern State |
| title_exact_search_txtP | Egypt's Beer Stella, Identity, and the Modern State |
| title_full | Egypt's Beer Stella, Identity, and the Modern State Omar D. Foda |
| title_fullStr | Egypt's Beer Stella, Identity, and the Modern State Omar D. Foda |
| title_full_unstemmed | Egypt's Beer Stella, Identity, and the Modern State Omar D. Foda |
| title_short | Egypt's Beer |
| title_sort | egypt s beer stella identity and the modern state |
| title_sub | Stella, Identity, and the Modern State |
| topic | HISTORY / Middle East / Egypt (see also Ancient / Egypt) bisacsh Beer industry Government policy Egypt Beer industry Political aspects Egypt Beer industry Egypt History Beer Egypt History Drinking of alcoholic beverages Egypt Religious aspects Islam |
| topic_facet | HISTORY / Middle East / Egypt (see also Ancient / Egypt) Beer industry Government policy Egypt Beer industry Political aspects Egypt Beer industry Egypt History Beer Egypt History Drinking of alcoholic beverages Egypt Religious aspects Islam |
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