Mayas in the Marketplace: Tourism, Globalization, and Cultural Identity
Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicaste...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Austin
University of Texas Press
[2021]
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| Schlagworte: | |
| Online-Zugang: | FAW01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: how the tourist marketplace conflates global and local distinctions. how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together. how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities. Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Sep 2021) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780292759824 |
| DOI: | 10.7560/702783 |
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| spelling | Little, Walter E. Verfasser aut Mayas in the Marketplace Tourism, Globalization, and Cultural Identity Walter E. Little Austin University of Texas Press [2021] © 2004 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Sep 2021) Selling handicrafts to tourists has brought the Maya peoples of Guatemala into the world market. Vendors from rural communities now offer their wares to more than 500,000 international tourists annually in the marketplaces of larger cities such as Antigua, Guatemala City, Panajachel, and Chichicastenango. Like businesspeople anywhere, Maya artisans analyze the desires and needs of their customers and shape their products to meet the demands of the market. But how has adapting to the global marketplace reciprocally shaped the identity and cultural practices of the Maya peoples? Drawing on over a decade of fieldwork, Walter Little presents the first ethnographic study of Maya handicraft vendors in the international marketplace. Focusing on Kaqchikel Mayas who commute to Antigua to sell their goods, he explores three significant issues: how the tourist marketplace conflates global and local distinctions. how the marketplace becomes a border zone where national and international, developed and underdeveloped, and indigenous and non-indigenous come together. how marketing to tourists changes social roles, gender relationships, and ethnic identity in the vendors' home communities. Little's wide-ranging research challenges our current understanding of tourism's negative impact on indigenous communities. He demonstrates that the Maya are maintaining a specific, community-based sense of Maya identity, even as they commodify their culture for tourist consumption in the world market In English SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh https://doi.org/10.7560/702783 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Little, Walter E. Mayas in the Marketplace Tourism, Globalization, and Cultural Identity SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh |
| title | Mayas in the Marketplace Tourism, Globalization, and Cultural Identity |
| title_auth | Mayas in the Marketplace Tourism, Globalization, and Cultural Identity |
| title_exact_search | Mayas in the Marketplace Tourism, Globalization, and Cultural Identity |
| title_exact_search_txtP | Mayas in the Marketplace Tourism, Globalization, and Cultural Identity |
| title_full | Mayas in the Marketplace Tourism, Globalization, and Cultural Identity Walter E. Little |
| title_fullStr | Mayas in the Marketplace Tourism, Globalization, and Cultural Identity Walter E. Little |
| title_full_unstemmed | Mayas in the Marketplace Tourism, Globalization, and Cultural Identity Walter E. Little |
| title_short | Mayas in the Marketplace |
| title_sort | mayas in the marketplace tourism globalization and cultural identity |
| title_sub | Tourism, Globalization, and Cultural Identity |
| topic | SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh |
| topic_facet | SOCIAL SCIENCE / Anthropology / Cultural & Social |
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