How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world:
Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Thames & Hudson
2021
|
| Ausgabe: | Revised and expanded edition |
| Schlagworte: | |
| Zusammenfassung: | Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas |
| Beschreibung: | Previous edition: 2015 |
| Beschreibung: | 352 Seiten Illustrationen 26 cm |
| ISBN: | 9780500296189 0500296189 |
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| 520 | 3 | |a Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas | |
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| indexdate | 2024-07-10T09:14:13Z |
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| language | English |
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| spelling | Bierut, Michael 1957- Verfasser (DE-588)123669359 aut How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Michael Bierut Revised and expanded edition London Thames & Hudson 2021 352 Seiten Illustrationen 26 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier Previous edition: 2015 Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas Graphic arts Graphic arts / Technique Graphic design (Typography) |
| spellingShingle | Bierut, Michael 1957- How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world |
| title | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world |
| title_auth | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world |
| title_exact_search | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world |
| title_exact_search_txtP | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world |
| title_full | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Michael Bierut |
| title_fullStr | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Michael Bierut |
| title_full_unstemmed | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Michael Bierut |
| title_short | How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world |
| title_sort | how to use graphic design to sell things explain things make things look better make people laugh make people cry and every once in a while change the world |
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