Integrated advertising, promotion, and marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2022]
|
| Ausgabe: | Ninth edition, global edition |
| Schlagworte: | |
| Beschreibung: | 469 Seiten Illustrationen, Diagramme |
| ISBN: | 129241121X 9781292411217 |
Internformat
MARC
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| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications |c Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| 250 | |a Ninth edition, global edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c [2022] | |
| 264 | 4 | |c © 2022 | |
| 300 | |a 469 Seiten |b Illustrationen, Diagramme | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032913824 | ||
Datensatz im Suchindex
| _version_ | 1804182853383094272 |
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| any_adam_object | |
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| author | Clow, Kenneth E. Baack, Donald |
| author_GND | (DE-588)1246047357 (DE-588)1195663587 |
| author_facet | Clow, Kenneth E. Baack, Donald |
| author_role | aut aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec d b db |
| building | Verbundindex |
| bvnumber | BV047512988 |
| classification_rvk | QP 620 QP 630 |
| ctrlnum | (OCoLC)1286857556 (DE-599)BVBBV047512988 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Ninth edition, global edition |
| format | Book |
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| id | DE-604.BV047512988 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:22:30Z |
| indexdate | 2024-07-10T09:14:09Z |
| institution | BVB |
| isbn | 129241121X 9781292411217 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032913824 |
| oclc_num | 1286857556 |
| open_access_boolean | |
| owner | DE-188 DE-N2 DE-898 DE-BY-UBR DE-521 |
| owner_facet | DE-188 DE-N2 DE-898 DE-BY-UBR DE-521 |
| physical | 469 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Pearson |
| record_format | marc |
| spelling | Clow, Kenneth E. Verfasser (DE-588)1246047357 aut Integrated advertising, promotion, and marketing communications Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University Ninth edition, global edition Harlow, England Pearson [2022] © 2022 469 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s Baack, Donald Verfasser (DE-588)1195663587 aut Erscheint auch als Online-Ausgabe 978-1-292-41134-7 Überarbeitung von Eighth edition, global edition 2018 978-1-292-22269-1 1-292-22269-7 (DE-604)BV045157591 |
| spellingShingle | Clow, Kenneth E. Baack, Donald Integrated advertising, promotion, and marketing communications Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Marktkommunikation (DE-588)4131075-5 gnd Integriertes Management (DE-588)4346301-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076968-9 (DE-588)4131075-5 (DE-588)4346301-0 (DE-588)4168907-0 (DE-588)4061963-1 |
| title | Integrated advertising, promotion, and marketing communications |
| title_auth | Integrated advertising, promotion, and marketing communications |
| title_exact_search | Integrated advertising, promotion, and marketing communications |
| title_exact_search_txtP | Integrated advertising, promotion, and marketing communications |
| title_full | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| title_fullStr | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| title_full_unstemmed | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| title_short | Integrated advertising, promotion, and marketing communications |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Marktkommunikation (DE-588)4131075-5 gnd Integriertes Management (DE-588)4346301-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Werbung Sales-promotion Marktkommunikation Integriertes Management Marketingmanagement Unternehmen |
| work_keys_str_mv | AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications |