The origins of Mastercard (and an overview of a global industry):
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Porto - Portugal
Edições Afrontamento, Lda.
February, 2021
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| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 325 Seiten Illustrationen |
| ISBN: | 9789723616705 |
Internformat
MARC
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| 245 | 1 | 0 | |a The origins of Mastercard (and an overview of a global industry) |c Agostinho Campos Ferreira |
| 250 | |a First edition | ||
| 264 | 1 | |a Porto - Portugal |b Edições Afrontamento, Lda. |c February, 2021 | |
| 300 | |a 325 Seiten |b Illustrationen | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS ACKNOWLEDGEMENTS 08 PRESENTATION OF THE BOOK 11 EARLY PHYSICAL SUPPORT 19 2.1. Charge Coins 24 2.2. Travelers Cheques 29 2.3. Charge Plates 29 CREDITCARDS IN THE USA 3.1. The First Reference to the Term Credit Card 35 3.2. Western Union - First Charge Card Issuer 36 3.3. Oil Companies 37 3.4. Hotels 41 3.5. Airline Companies 42 3.6. The Diners Club 42 3.7. Other Pioneer Initiatives 44 3.8. American Express and Carte Blanche 45 BANK CREDIT CARDS 4.1. The Beginning 48 4.1.1. The Motivation for Consumer Credit 48 4.1.2. BankAmericard 49 BANK CARDS: THE CONTEXT 5.1. Legal Framework 54 5.2. Operational Constraints 55 5.3. Failure Reasons Defined the Conditions of Operation 55 5.3.1. Dimension and Notoriety 55 5.3.2. Liquidity and Costs 56 5.4. Bank Relations Operability 57 5.5. Business Consolidation - Competition 57 BANK OF AMERICA: THE EXPANSION OF BANKAMERICARD^ THE BANKS OF CHICAGO Ը 7.1. Midwest Bank Card System - MBC 66 ICA: THE INTERBANK CARD ASSOCIATION ђ 8.1 A Cooperating Concept 73 8.2 A Strategy - Marine Midland Bank 77 THE FIRST NATIONAL BANK OF LOUISVILLE: MASTER CHARGE EXPANSION 9.1. The Master Charge System: The Foundation of a Credit Card Plan 81 9.1.1. The Birth of the Idea. Early Steps 81 9.1.2. The Immediate Success of the Operation. The Dimension of the Business. The Operating Method 83
9.1.3 Selling the Operation 84 9.1.4 Business Outline 85 9.2. FNBL MASTER CHARGE SYSTEM ֊ The Bank Credit Card Plan 86 9.2.1. Acquisition 86 9.2.2. The Business Plan 86 9.2.3. The Operations Founding 87 9.2.4. Publicity 88 9.2.5. The Vision of the Role of the Brand in the Business 89 CBCA/WSBA: WESTERN STATES BANKCARD ASSOCIATION 10.1. The Start Up of the Master Charge Project 91 10.2. Building Up a Brand 94 10.2.1. The Brand 95 10.2.2. Expansion 97 10.2.3. The Operations Organization 97 10.2.4. Wells Fargo ֊ A Textbook Case of One of the Founding Banks 101 MASTER CHARGE DEVELOPMENTS FROM JULY 1967 TO 1970 105 11.1. Master Charge ֊ Aiming For Universality 106 BANKAMERICARD: STRUGGLING FOR A NEW CONCEPT Q CONCLUSIONS 123 1.1. Introduction 128 1.2. A Historical Perspective 128 1.2.1. Sweden -129 1.2.2. United Kingdom-132 1.2.3. France - 141 1.2.4. Finland - 145 1.2.5. Italy - 147 1.2.6. Portugal - 150 1.2.7. Spain - 157 1.2.8. Switzerland ֊ 166 1.2.9. Norway - 166 1.2.10. Denmark - 170 1.2.11. Greece ֊ 174 1.2.12. Iceland - 178 1.2.13. Germany- 178 1.3. Eurocheque - 179 POSTFACE 185 APPENDIXES I ANNEXES 187 Appendix I: Different designations on Charge Coins 188 Appendix II: Different inscriptions engraved by their manufacturers on the Charge Plates 198 Appendix III: Master Charge Card - Designing a New Money 203 1. Cards Used in the Master Charge System Operation 203 2. The First Card Displaying the Designation of the First National Lincoln Bank 208 3. A New FNBL Card - Standard Form 209 4. Master Charge - The Interbank Card 212 Annex I 215 Annex II 224 Annex III 230 Annex IV
237 BIBLIOGRAPHY AND SOURCES 243 NOTES 257 ONOMASTIC INDEX 317
|
| adam_txt |
CONTENTS ACKNOWLEDGEMENTS 08 PRESENTATION OF THE BOOK 11 EARLY PHYSICAL SUPPORT 19 2.1. Charge Coins 24 2.2. Travelers Cheques 29 2.3. Charge Plates 29 CREDITCARDS IN THE USA 3.1. The First Reference to the Term 'Credit Card' 35 3.2. Western Union - First Charge Card Issuer 36 3.3. Oil Companies 37 3.4. Hotels 41 3.5. Airline Companies 42 3.6. The Diners Club 42 3.7. Other Pioneer Initiatives 44 3.8. American Express and Carte Blanche 45 BANK CREDIT CARDS 4.1. The Beginning 48 4.1.1. The Motivation for Consumer Credit 48 4.1.2. BankAmericard 49 BANK CARDS: THE CONTEXT 5.1. Legal Framework 54 5.2. Operational Constraints 55 5.3. Failure Reasons Defined the Conditions of Operation 55 5.3.1. Dimension and Notoriety 55 5.3.2. Liquidity and Costs 56 5.4. Bank Relations Operability 57 5.5. Business Consolidation - Competition 57 BANK OF AMERICA: THE EXPANSION OF BANKAMERICARD^ THE BANKS OF CHICAGO Ը 7.1. Midwest Bank Card System - MBC 66 ICA: THE INTERBANK CARD ASSOCIATION ђ 8.1 A Cooperating Concept 73 8.2 A Strategy - Marine Midland Bank 77 THE FIRST NATIONAL BANK OF LOUISVILLE: MASTER CHARGE EXPANSION 9.1. The Master Charge System: The Foundation of a Credit Card Plan 81 9.1.1. The Birth of the Idea. Early Steps 81 9.1.2. The Immediate Success of the Operation. The Dimension of the Business. The Operating Method 83
9.1.3 Selling the Operation 84 9.1.4 Business Outline 85 9.2. FNBL MASTER CHARGE SYSTEM ֊ The Bank Credit Card Plan 86 9.2.1. Acquisition 86 9.2.2. The Business Plan 86 9.2.3. The Operations Founding 87 9.2.4. Publicity 88 9.2.5. The Vision of the Role of the Brand in the Business 89 CBCA/WSBA: WESTERN STATES BANKCARD ASSOCIATION 10.1. The Start Up of the Master Charge Project 91 10.2. Building Up a Brand 94 10.2.1. The Brand 95 10.2.2. Expansion 97 10.2.3. The Operations Organization 97 10.2.4. Wells Fargo ֊ A Textbook Case of One of the Founding Banks 101 MASTER CHARGE DEVELOPMENTS FROM JULY 1967 TO 1970 105 11.1. Master Charge ֊ Aiming For Universality 106 BANKAMERICARD: STRUGGLING FOR A NEW CONCEPT Q CONCLUSIONS 123 1.1. Introduction 128 1.2. A Historical Perspective 128 1.2.1. Sweden -129 1.2.2. United Kingdom-132 1.2.3. France - 141 1.2.4. Finland - 145 1.2.5. Italy - 147 1.2.6. Portugal - 150 1.2.7. Spain - 157 1.2.8. Switzerland ֊ 166 1.2.9. Norway - 166 1.2.10. Denmark - 170 1.2.11. Greece ֊ 174 1.2.12. Iceland - 178 1.2.13. Germany- 178 1.3. Eurocheque - 179 POSTFACE 185 APPENDIXES I ANNEXES 187 Appendix I: Different designations on Charge Coins 188 Appendix II: Different inscriptions engraved by their manufacturers on the Charge Plates 198 Appendix III: Master Charge Card - Designing a New Money 203 1. Cards Used in the Master Charge System Operation 203 2. The First Card Displaying the Designation of the First National Lincoln Bank 208 3. A New FNBL Card - Standard Form 209 4. Master Charge - The Interbank Card 212 Annex I 215 Annex II 224 Annex III 230 Annex IV
237 BIBLIOGRAPHY AND SOURCES 243 NOTES 257 ONOMASTIC INDEX 317 |
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| spelling | Ferreira, Agostinho Campos 1951- Verfasser (DE-588)1243108517 aut The origins of Mastercard (and an overview of a global industry) Agostinho Campos Ferreira First edition Porto - Portugal Edições Afrontamento, Lda. February, 2021 325 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Text in English Geschichte gnd rswk-swf Kreditkarte (DE-588)4032937-9 gnd rswk-swf Kreditkarte (DE-588)4032937-9 s Geschichte z DE-604 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032910469&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4032937-9 |
| title | The origins of Mastercard (and an overview of a global industry) |
| title_auth | The origins of Mastercard (and an overview of a global industry) |
| title_exact_search | The origins of Mastercard (and an overview of a global industry) |
| title_exact_search_txtP | The origins of Mastercard (and an overview of a global industry) |
| title_full | The origins of Mastercard (and an overview of a global industry) Agostinho Campos Ferreira |
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| title_full_unstemmed | The origins of Mastercard (and an overview of a global industry) Agostinho Campos Ferreira |
| title_short | The origins of Mastercard (and an overview of a global industry) |
| title_sort | the origins of mastercard and an overview of a global industry |
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| topic_facet | Kreditkarte |
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