Handbook of research on IoT, digital transformation, and the future of global marketing:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Publisher of Timely Knowledge
[2021]
|
| Schriftenreihe: | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-863 DE-862 DE-83 DE-91 DE-355 DE-706 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (xx, 471 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781799871941 |
| ISSN: | 2327-5529 |
| DOI: | 10.4018/978-1-7998-7192-7 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of research on IoT, digital transformation, and the future of global marketing |c Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK), Mohamed Slim Ben Mimoun (Qatar University, Qatar) |
| 246 | 1 | 3 | |a IoT, digital transformation, and the future of global marketing |
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Datensatz im Suchindex
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| author2 | El-Gohary, Hatem Edwards, David Mimoun, Mohamed Slim Ben |
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| author_facet | El-Gohary, Hatem Edwards, David Mimoun, Mohamed Slim Ben |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV047492734 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:16:03Z |
| indexdate | 2024-08-28T00:07:22Z |
| institution | BVB |
| isbn | 9781799871941 |
| issn | 2327-5529 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032893973 |
| oclc_num | 1277027695 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (xx, 471 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB TUM_Lizenz ZDB-98-IGB UBR_Einzelkauf 2021 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | IGI Global, Publisher of Timely Knowledge |
| record_format | marc |
| series2 | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK), Mohamed Slim Ben Mimoun (Qatar University, Qatar) IoT, digital transformation, and the future of global marketing Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xx, 471 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 El-Gohary, Hatem (DE-588)1042198330 edt Edwards, David edt Mimoun, Mohamed Slim Ben (DE-588)1058764977 edt Erscheint auch als Druck-Ausgabe 978-1-7998-7192-7 Erscheint auch als Druck-Ausgabe 1-7998-7192-4 Erscheint auch als Druck-Ausgabe, Softcover 978-1-7998-7193-4 https://doi.org/10.4018/978-1-7998-7192-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_alt | IoT, digital transformation, and the future of global marketing |
| title_auth | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_exact_search | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_exact_search_txtP | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_full | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK), Mohamed Slim Ben Mimoun (Qatar University, Qatar) |
| title_fullStr | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK), Mohamed Slim Ben Mimoun (Qatar University, Qatar) |
| title_full_unstemmed | Handbook of research on IoT, digital transformation, and the future of global marketing Hatem El-Gohary (College of Business and Economics, Qatar University, Qatar), David Edwards (Birmingham City University, UK), Mohamed Slim Ben Mimoun (Qatar University, Qatar) |
| title_short | Handbook of research on IoT, digital transformation, and the future of global marketing |
| title_sort | handbook of research on iot digital transformation and the future of global marketing |
| url | https://doi.org/10.4018/978-1-7998-7192-7 |
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