Creating a successful digital presence: objectives, strategies and tactics
"Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work,...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge
2022
|
| Schlagworte: | |
| Zusammenfassung: | "Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a start-up, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 193 Seiten Illustrationen |
| ISBN: | 9780367460341 9780367460372 |
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| id | DE-604.BV047492214 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:15:50Z |
| indexdate | 2024-07-10T09:13:35Z |
| institution | BVB |
| isbn | 9780367460341 9780367460372 |
| language | English |
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| physical | xvi, 193 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
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| publisher | Routledge |
| record_format | marc |
| spelling | Fletcher, Gordon Verfasser (DE-588)1101472979 aut Creating a successful digital presence objectives, strategies and tactics Gordon Fletcher and Noel Adolphus London ; New York, NY Routledge 2022 xvi, 193 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a start-up, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes"-- Öffentlichkeitsarbeit / (DE-627)091381185 / (DE-2867)12775-2 Markenführung / (DE-627)091376270 / (DE-2867)19129-5 Social Web / (DE-627)550010556 / (DE-2867)29182-2 Public relations Social media Branding (Marketing) Internet in public relations Internet marketing Adolphus, Noel 1975- Verfasser (DE-588)123789039X aut |
| spellingShingle | Fletcher, Gordon Adolphus, Noel 1975- Creating a successful digital presence objectives, strategies and tactics |
| title | Creating a successful digital presence objectives, strategies and tactics |
| title_auth | Creating a successful digital presence objectives, strategies and tactics |
| title_exact_search | Creating a successful digital presence objectives, strategies and tactics |
| title_exact_search_txtP | Creating a successful digital presence objectives, strategies and tactics |
| title_full | Creating a successful digital presence objectives, strategies and tactics Gordon Fletcher and Noel Adolphus |
| title_fullStr | Creating a successful digital presence objectives, strategies and tactics Gordon Fletcher and Noel Adolphus |
| title_full_unstemmed | Creating a successful digital presence objectives, strategies and tactics Gordon Fletcher and Noel Adolphus |
| title_short | Creating a successful digital presence |
| title_sort | creating a successful digital presence objectives strategies and tactics |
| title_sub | objectives, strategies and tactics |
| work_keys_str_mv | AT fletchergordon creatingasuccessfuldigitalpresenceobjectivesstrategiesandtactics AT adolphusnoel creatingasuccessfuldigitalpresenceobjectivesstrategiesandtactics |