Verfügbarkeit: Building corporate identity, image and reputation in the digital era

Building corporate identity, image and reputation in the digital era:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Melewar, T. C. ca. 20. Jh (VerfasserIn)
Weitere Verfasser:	Dennis, Charles ca. 20. Jh (MitwirkendeR), Foroudi, Pantea 1974- (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London and New York Routledge, Taylor & Francis Group 2022
Schriftenreihe:	Routledge studies in marketing 17
Schlagworte:	Markenimage Kommunikationsstrategie Corporate Identity Markenpolitik Aufsatzsammlung
Online-Zugang:	FUBA1 FWS01 FWS02 UBY01 Volltext
Beschreibung:	1 Online-Ressource (xvii, 553 Seiten)
ISBN:	9781003080572
DOI:	10.4324/9781003080572

Internformat

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Datensatz im Suchindex

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isbn	9781003080572
language	English
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publishDate	2022
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publisher	Routledge, Taylor & Francis Group
record_format	marc
series	Routledge studies in marketing
series2	Routledge studies in marketing
spellingShingle	Melewar, T. C. ca. 20. Jh Building corporate identity, image and reputation in the digital era Routledge studies in marketing Markenimage (DE-588)4136439-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4136439-9 (DE-588)4201794-4 (DE-588)4193565-2 (DE-588)4144679-3 (DE-588)4143413-4
title	Building corporate identity, image and reputation in the digital era
title_auth	Building corporate identity, image and reputation in the digital era
title_exact_search	Building corporate identity, image and reputation in the digital era
title_exact_search_txtP	Building corporate identity, image and reputation in the digital era
title_full	Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi
title_fullStr	Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi
title_full_unstemmed	Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi
title_short	Building corporate identity, image and reputation in the digital era
title_sort	building corporate identity image and reputation in the digital era
topic	Markenimage (DE-588)4136439-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Markenimage Kommunikationsstrategie Corporate Identity Markenpolitik Aufsatzsammlung
url	https://doi.org/10.4324/9781003080572
volume_link	(DE-604)BV046290810
work_keys_str_mv	AT melewartc buildingcorporateidentityimageandreputationinthedigitalera AT dennischarles buildingcorporateidentityimageandreputationinthedigitalera AT foroudipantea buildingcorporateidentityimageandreputationinthedigitalera

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