The economics of platforms: concepts and strategy
Gespeichert in:
Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Cambridge, United Kingdom ; New York, NY, USA
Cambridge University Press
2021
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Literaturverzeichnis: Seite 242-252 |
Beschreibung: | xvii, 256 Seiten Illustrationen |
ISBN: | 9781108482578 9781108710749 |
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Contents 1 List of Figures List of Tables List of Cases Preface page x xi xii xv Getting Started 1 Platforms: Definitions and Typology 10 1.1 11 11 13 15 17 18 22 24 25 28 28 31 35 1.2 1.3 2 Within-Group Network Effects 1.1.1 Definition and Sources 1.1.2 Attraction Loops 1.1.3 Impacts on Platform Choices Cross-Group Network Effects 1.2.1 Attraction Spiral 1.2.2 Attraction/Repulsion Pendulum 1.2.3 Attraction Spillover 1.2.4 Within- or Cross-Group Network Effects? Platform Definition and Typology 1.3.1 A Definition of Platforms 1.3.2 What Is (and What Is Not) a Platform? 1.3.3 Different Types of Platforms Ratings, Recommendations,and the Use of Big Data 41 2.1 42 43 44 47 53 60 60 64 70 71 72 74 2.2 2.3 Ratings and Reviews 2.1.1 A Source of Network Effects 2.1.2 Product Rating and Review Systems 2.1.3 Seller Rating Systems 2.1.4 The Informativeness of Ratings and Reviews Recommendations 2.2.1 Product Recommender Systems and Popular Products 2.2.2 Product Recommender Systems and the Long Tail Self-Reinforcing Effects of Big Data 2.3.1 Network Effects or Not? 2.3.2 Short-Term or Long-Term Effects? 2.3.3 Cost of Collecting and Analyzing Data
viii Contents 3 An Economic Primer on Network Goods 3.1 3.2 3.3 4 Growing a Platform 4.1 4.2 4.3 4.4 5 Demand for Network Goods 3.1.1 A Simple Model with a Single Good and Two Users 3.1.2 Demand for a Network Good with Many Users 3.1.3 Dynamic Behavior, User Expectations, and Equilibrium Stability Pricing of a Network Good 3.2.1 Pricing to Two Users 3.2.2 Pricing to a Continuum of Users 3.2.3 Pricing in the Presence of an Alternative Network Good Strategies for Network Goods 3.3.1 Compatibility Decisions 3.3.2 Dynamic Pricing of Network Goods 3.3.3 First- or Second-Mover Advantage in Standard Wars? Platform or Not Platform? 4.1.1 The Basic Trade-Off: Enabling vs. Controlling 4.1.2 Other Trade-Offs 4.1.3 How to Choose? The Chicken-and-Egg Problem 4.2.1 Chicken or Egg: Which Should Come First? 4.2.2 Divide-and-Conquer Strategy 4.2.3 Seeding Strategies 4.2.4 Initial In-House Production Building Trust among Users 4.3.1 Asymmetric Information Problems on Platforms 4.3.2 Strategies to Address Trust Issues on Platforms 4.3.3 Trust and Network Effects Platform Expansion 4.4.1 In-House Production: The Return 4.4.2 Growing in Adjacent Markets Platform Pricing 5.1 5.2 5.3 Platform Pricing: The Basics 5.1.1 Prices? What Prices? 5.1.2 A Motivating Numerical Example 5.1.3 Pricing Distortions by a Monopoly Platform The General Platform Pricing Problem 5.2.1 Transaction Fees on a Two-Sided Platform 5.2.2 Membership Fees on a Two-Sided Platform Network Effects and Pricing Instruments 5.3.1 Constrained Two-Sided Pricing 5.3.2 Within-and Cross-Group Network Effects 77 78 79 83 86 90 90 92 94
99 100 104 105 108 109 110 112 113 113 114 115 121 123 124 125 126 127 130 131 134 140 141 141 142 145 147 148 150 157 157 162
Contents 5.4 5.3.3 Price Discrimination by a Platform 5.3.4 The Freemium Strategy Pricing and the Formation of Users’ Expectations 5.4.1 Observability of Prices 5.4.2 Committing to Participation Levels 5.4.3 Sequential Pricing and Participation ¡X 165 173 176 177 179 180 Platform Design 185 6.1 187 187 197 203 205 215 218 220 224 228 6.2 6.3 Another Look at Price Strategies and Network Benefits 6.1.1 Product Variety and Price Levels 6.1.2 Seller Competition and Differentially Informed Buyers Nonprice Strategies and Network Effects 6.2.1 Designing Rating and Recommender Systems 6.2.2 Behavioral Biases and Obfuscation Platform Governance Regarding Sellers’ Selling Strategies 6.3.1 Behavior-Based Pricing 6.3.2 Targeting 6.3.3 Should a Platform Authorize Sellers to Price Discriminate? The Road Ahead 233 Bibliography Index 242 253 |
adam_txt |
Contents 1 List of Figures List of Tables List of Cases Preface page x xi xii xv Getting Started 1 Platforms: Definitions and Typology 10 1.1 11 11 13 15 17 18 22 24 25 28 28 31 35 1.2 1.3 2 Within-Group Network Effects 1.1.1 Definition and Sources 1.1.2 Attraction Loops 1.1.3 Impacts on Platform Choices Cross-Group Network Effects 1.2.1 Attraction Spiral 1.2.2 Attraction/Repulsion Pendulum 1.2.3 Attraction Spillover 1.2.4 Within- or Cross-Group Network Effects? Platform Definition and Typology 1.3.1 A Definition of Platforms 1.3.2 What Is (and What Is Not) a Platform? 1.3.3 Different Types of Platforms Ratings, Recommendations,and the Use of Big Data 41 2.1 42 43 44 47 53 60 60 64 70 71 72 74 2.2 2.3 Ratings and Reviews 2.1.1 A Source of Network Effects 2.1.2 Product Rating and Review Systems 2.1.3 Seller Rating Systems 2.1.4 The Informativeness of Ratings and Reviews Recommendations 2.2.1 Product Recommender Systems and Popular Products 2.2.2 Product Recommender Systems and the Long Tail Self-Reinforcing Effects of Big Data 2.3.1 Network Effects or Not? 2.3.2 Short-Term or Long-Term Effects? 2.3.3 Cost of Collecting and Analyzing Data
viii Contents 3 An Economic Primer on Network Goods 3.1 3.2 3.3 4 Growing a Platform 4.1 4.2 4.3 4.4 5 Demand for Network Goods 3.1.1 A Simple Model with a Single Good and Two Users 3.1.2 Demand for a Network Good with Many Users 3.1.3 Dynamic Behavior, User Expectations, and Equilibrium Stability Pricing of a Network Good 3.2.1 Pricing to Two Users 3.2.2 Pricing to a Continuum of Users 3.2.3 Pricing in the Presence of an Alternative Network Good Strategies for Network Goods 3.3.1 Compatibility Decisions 3.3.2 Dynamic Pricing of Network Goods 3.3.3 First- or Second-Mover Advantage in Standard Wars? Platform or Not Platform? 4.1.1 The Basic Trade-Off: Enabling vs. Controlling 4.1.2 Other Trade-Offs 4.1.3 How to Choose? The Chicken-and-Egg Problem 4.2.1 Chicken or Egg: Which Should Come First? 4.2.2 Divide-and-Conquer Strategy 4.2.3 Seeding Strategies 4.2.4 Initial In-House Production Building Trust among Users 4.3.1 Asymmetric Information Problems on Platforms 4.3.2 Strategies to Address Trust Issues on Platforms 4.3.3 Trust and Network Effects Platform Expansion 4.4.1 In-House Production: The Return 4.4.2 Growing in Adjacent Markets Platform Pricing 5.1 5.2 5.3 Platform Pricing: The Basics 5.1.1 Prices? What Prices? 5.1.2 A Motivating Numerical Example 5.1.3 Pricing Distortions by a Monopoly Platform The General Platform Pricing Problem 5.2.1 Transaction Fees on a Two-Sided Platform 5.2.2 Membership Fees on a Two-Sided Platform Network Effects and Pricing Instruments 5.3.1 Constrained Two-Sided Pricing 5.3.2 Within-and Cross-Group Network Effects 77 78 79 83 86 90 90 92 94
99 100 104 105 108 109 110 112 113 113 114 115 121 123 124 125 126 127 130 131 134 140 141 141 142 145 147 148 150 157 157 162
Contents 5.4 5.3.3 Price Discrimination by a Platform 5.3.4 The Freemium Strategy Pricing and the Formation of Users’ Expectations 5.4.1 Observability of Prices 5.4.2 Committing to Participation Levels 5.4.3 Sequential Pricing and Participation ¡X 165 173 176 177 179 180 Platform Design 185 6.1 187 187 197 203 205 215 218 220 224 228 6.2 6.3 Another Look at Price Strategies and Network Benefits 6.1.1 Product Variety and Price Levels 6.1.2 Seller Competition and Differentially Informed Buyers Nonprice Strategies and Network Effects 6.2.1 Designing Rating and Recommender Systems 6.2.2 Behavioral Biases and Obfuscation Platform Governance Regarding Sellers’ Selling Strategies 6.3.1 Behavior-Based Pricing 6.3.2 Targeting 6.3.3 Should a Platform Authorize Sellers to Price Discriminate? The Road Ahead 233 Bibliography Index 242 253 |
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spelling | Belleflamme, Paul Verfasser (DE-588)129698865 aut The economics of platforms concepts and strategy Paul Belleflamme (Université catholique de Louvain, Belgium), Martin Peitz (University of Mannheim, Germany) Cambridge, United Kingdom ; New York, NY, USA Cambridge University Press 2021 © 2021 xvii, 256 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Literaturverzeichnis: Seite 242-252 Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Unternehmensmodell (DE-588)4201186-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Systemplattform (DE-588)4674460-5 gnd rswk-swf Multi-sided platform businesses BUSINESS & ECONOMICS / Industrial Management Geschäftsmodell (DE-588)7737985-8 s Unternehmensmodell (DE-588)4201186-3 s Systemplattform (DE-588)4674460-5 s DE-604 Electronic Commerce (DE-588)4592128-3 s Peitz, Martin 1967- Verfasser (DE-588)113726112 aut Erscheint auch als Online-Ausgabe 978-1-108-69691-3 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032891948&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Belleflamme, Paul Peitz, Martin 1967- The economics of platforms concepts and strategy Geschäftsmodell (DE-588)7737985-8 gnd Unternehmensmodell (DE-588)4201186-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Systemplattform (DE-588)4674460-5 gnd |
subject_GND | (DE-588)7737985-8 (DE-588)4201186-3 (DE-588)4592128-3 (DE-588)4674460-5 |
title | The economics of platforms concepts and strategy |
title_auth | The economics of platforms concepts and strategy |
title_exact_search | The economics of platforms concepts and strategy |
title_exact_search_txtP | The economics of platforms concepts and strategy |
title_full | The economics of platforms concepts and strategy Paul Belleflamme (Université catholique de Louvain, Belgium), Martin Peitz (University of Mannheim, Germany) |
title_fullStr | The economics of platforms concepts and strategy Paul Belleflamme (Université catholique de Louvain, Belgium), Martin Peitz (University of Mannheim, Germany) |
title_full_unstemmed | The economics of platforms concepts and strategy Paul Belleflamme (Université catholique de Louvain, Belgium), Martin Peitz (University of Mannheim, Germany) |
title_short | The economics of platforms |
title_sort | the economics of platforms concepts and strategy |
title_sub | concepts and strategy |
topic | Geschäftsmodell (DE-588)7737985-8 gnd Unternehmensmodell (DE-588)4201186-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Systemplattform (DE-588)4674460-5 gnd |
topic_facet | Geschäftsmodell Unternehmensmodell Electronic Commerce Systemplattform |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032891948&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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