Marketing accountability for marketing and non-marketing outcomes:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley
Emerald Publishing
2021
|
| Edition: | First edition |
| Series: | Review of Marketing Research
Volume 18 |
| Physical Description: | xxiii, 327 Seiten Illustrationen, Diagramme |
| ISBN: | 9781838675646 |
Staff View
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Record in the Search Index
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| id | DE-604.BV047488596 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:14:49Z |
| indexdate | 2024-07-10T09:13:29Z |
| institution | BVB |
| isbn | 9781838675646 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032889930 |
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| physical | xxiii, 327 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Emerald Publishing |
| record_format | marc |
| series | Review of Marketing Research |
| series2 | Review of Marketing Research |
| spelling | Kumart, Vikas Verfasser (DE-588)118111005X aut Marketing accountability for marketing and non-marketing outcomes edited by V. Kumar, David W. Stewart and Naresh K. Molhotra First edition Bingley Emerald Publishing 2021 xxiii, 327 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Review of Marketing Research Volume 18 Stewart, David W. 1951- Verfasser (DE-588)170316904 aut Malhotra, Naresh K. Verfasser aut Erscheint auch als Online-Ausgabe 978-1-83867-563-9 Review of Marketing Research Volume 18 (DE-604)BV019682471 18 |
| spellingShingle | Kumart, Vikas Stewart, David W. 1951- Malhotra, Naresh K. Marketing accountability for marketing and non-marketing outcomes Review of Marketing Research |
| title | Marketing accountability for marketing and non-marketing outcomes |
| title_auth | Marketing accountability for marketing and non-marketing outcomes |
| title_exact_search | Marketing accountability for marketing and non-marketing outcomes |
| title_exact_search_txtP | Marketing accountability for marketing and non-marketing outcomes |
| title_full | Marketing accountability for marketing and non-marketing outcomes edited by V. Kumar, David W. Stewart and Naresh K. Molhotra |
| title_fullStr | Marketing accountability for marketing and non-marketing outcomes edited by V. Kumar, David W. Stewart and Naresh K. Molhotra |
| title_full_unstemmed | Marketing accountability for marketing and non-marketing outcomes edited by V. Kumar, David W. Stewart and Naresh K. Molhotra |
| title_short | Marketing accountability for marketing and non-marketing outcomes |
| title_sort | marketing accountability for marketing and non marketing outcomes |
| volume_link | (DE-604)BV019682471 |
| work_keys_str_mv | AT kumartvikas marketingaccountabilityformarketingandnonmarketingoutcomes AT stewartdavidw marketingaccountabilityformarketingandnonmarketingoutcomes AT malhotranareshk marketingaccountabilityformarketingandnonmarketingoutcomes |