Marketing accountability for marketing and non-marketing outcomes:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Publishing
2021
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of Marketing Research
Volume 18 |
| Beschreibung: | xxiii, 327 Seiten Illustrationen, Diagramme |
| ISBN: | 9781838675646 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 210929s2021 a||| |||| 00||| eng d | ||
| 020 | |a 9781838675646 |c hbk. |9 978-1-83867-564-6 | ||
| 035 | |a (OCoLC)1277008922 | ||
| 035 | |a (DE-599)BVBBV047488596 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-739 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Kumart, Vikas |e Verfasser |0 (DE-588)118111005X |4 aut | |
| 245 | 1 | 0 | |a Marketing accountability for marketing and non-marketing outcomes |c edited by V. Kumar, David W. Stewart and Naresh K. Molhotra |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley |b Emerald Publishing |c 2021 | |
| 300 | |a xxiii, 327 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Review of Marketing Research |v Volume 18 | |
| 700 | 1 | |a Stewart, David W. |d 1951- |e Verfasser |0 (DE-588)170316904 |4 aut | |
| 700 | 1 | |a Malhotra, Naresh K. |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-83867-563-9 |
| 830 | 0 | |a Review of Marketing Research |v Volume 18 |w (DE-604)BV019682471 |9 18 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032889930 | ||
Datensatz im Suchindex
| _version_ | 1804182812115337216 |
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| any_adam_object_boolean | |
| author | Kumart, Vikas Stewart, David W. 1951- Malhotra, Naresh K. |
| author_GND | (DE-588)118111005X (DE-588)170316904 |
| author_facet | Kumart, Vikas Stewart, David W. 1951- Malhotra, Naresh K. |
| author_role | aut aut aut |
| author_sort | Kumart, Vikas |
| author_variant | v k vk d w s dw dws n k m nk nkm |
| building | Verbundindex |
| bvnumber | BV047488596 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1277008922 (DE-599)BVBBV047488596 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| id | DE-604.BV047488596 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:14:49Z |
| indexdate | 2024-07-10T09:13:29Z |
| institution | BVB |
| isbn | 9781838675646 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032889930 |
| oclc_num | 1277008922 |
| open_access_boolean | |
| owner | DE-188 DE-739 |
| owner_facet | DE-188 DE-739 |
| physical | xxiii, 327 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Emerald Publishing |
| record_format | marc |
| series | Review of Marketing Research |
| series2 | Review of Marketing Research |
| spelling | Kumart, Vikas Verfasser (DE-588)118111005X aut Marketing accountability for marketing and non-marketing outcomes edited by V. Kumar, David W. Stewart and Naresh K. Molhotra First edition Bingley Emerald Publishing 2021 xxiii, 327 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Review of Marketing Research Volume 18 Stewart, David W. 1951- Verfasser (DE-588)170316904 aut Malhotra, Naresh K. Verfasser aut Erscheint auch als Online-Ausgabe 978-1-83867-563-9 Review of Marketing Research Volume 18 (DE-604)BV019682471 18 |
| spellingShingle | Kumart, Vikas Stewart, David W. 1951- Malhotra, Naresh K. Marketing accountability for marketing and non-marketing outcomes Review of Marketing Research |
| title | Marketing accountability for marketing and non-marketing outcomes |
| title_auth | Marketing accountability for marketing and non-marketing outcomes |
| title_exact_search | Marketing accountability for marketing and non-marketing outcomes |
| title_exact_search_txtP | Marketing accountability for marketing and non-marketing outcomes |
| title_full | Marketing accountability for marketing and non-marketing outcomes edited by V. Kumar, David W. Stewart and Naresh K. Molhotra |
| title_fullStr | Marketing accountability for marketing and non-marketing outcomes edited by V. Kumar, David W. Stewart and Naresh K. Molhotra |
| title_full_unstemmed | Marketing accountability for marketing and non-marketing outcomes edited by V. Kumar, David W. Stewart and Naresh K. Molhotra |
| title_short | Marketing accountability for marketing and non-marketing outcomes |
| title_sort | marketing accountability for marketing and non marketing outcomes |
| volume_link | (DE-604)BV019682471 |
| work_keys_str_mv | AT kumartvikas marketingaccountabilityformarketingandnonmarketingoutcomes AT stewartdavidw marketingaccountabilityformarketingandnonmarketingoutcomes AT malhotranareshk marketingaccountabilityformarketingandnonmarketingoutcomes |