APA (7th ed.) Citation

Kumart, V., Stewart, D. W., & Malhotra, N. K. (2021). Marketing accountability for marketing and non-marketing outcomes (First edition.). Emerald Publishing.

Chicago Style (17th ed.) Citation

Kumart, Vikas, David W. Stewart, and Naresh K. Malhotra. Marketing Accountability for Marketing and Non-marketing Outcomes. First edition. Bingley: Emerald Publishing, 2021.

MLA (9th ed.) Citation

Kumart, Vikas, et al. Marketing Accountability for Marketing and Non-marketing Outcomes. First edition. Emerald Publishing, 2021.