Kumart, V., Stewart, D. W., & Malhotra, N. K. (2021). Marketing accountability for marketing and non-marketing outcomes (First edition.). Emerald Publishing.
Chicago-Zitierstil (17. Ausg.)Kumart, Vikas, David W. Stewart, und Naresh K. Malhotra. Marketing Accountability for Marketing and Non-marketing Outcomes. First edition. Bingley: Emerald Publishing, 2021.
MLA-Zitierstil (9. Ausg.)Kumart, Vikas, et al. Marketing Accountability for Marketing and Non-marketing Outcomes. First edition. Emerald Publishing, 2021.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.