Integrated advertising, promotion, and marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2022]
|
| Ausgabe: | Ninth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 TUBA1 UEI03 Volltext |
| Beschreibung: | 1 Online-Ressource (469 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781292411347 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_txt | |
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| author | Clow, Kenneth E. Baack, Donald |
| author_GND | (DE-588)1246047357 (DE-588)1195663587 |
| author_facet | Clow, Kenneth E. Baack, Donald |
| author_role | aut aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec d b db |
| building | Verbundindex |
| bvnumber | BV047478843 |
| classification_rvk | QP 620 QP 630 |
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| ctrlnum | (ZDB-150-PEB)978-1-292-41134-7 (OCoLC)1269394118 (DE-599)BVBBV047478843 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Ninth edition, global edition |
| format | Electronic eBook |
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| id | DE-604.BV047478843 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:11:57Z |
| indexdate | 2024-07-10T09:13:14Z |
| institution | BVB |
| isbn | 9781292411347 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032880379 |
| oclc_num | 1269394118 |
| open_access_boolean | |
| owner | DE-1050 DE-945 DE-83 |
| owner_facet | DE-1050 DE-945 DE-83 |
| physical | 1 Online-Ressource (469 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-150-PEB ZDB-30-PQE FHD01_PQE_Kauf ZDB-150-PEB TUB_EBS_Pearson |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Pearson |
| record_format | marc |
| spelling | Clow, Kenneth E. Verfasser (DE-588)1246047357 aut Integrated advertising, promotion, and marketing communications Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University Ninth edition, global edition Harlow, England Pearson [2022] 1 Online-Ressource (469 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s Baack, Donald Verfasser (DE-588)1195663587 aut Erscheint auch als Druck-Ausgabe 978-1-292-41121-7 https://elibrary.pearson.de/book/99.150005/9781292411347 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Clow, Kenneth E. Baack, Donald Integrated advertising, promotion, and marketing communications Marketingmanagement (DE-588)4168907-0 gnd Integriertes Management (DE-588)4346301-0 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Marktkommunikation (DE-588)4131075-5 gnd |
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| title | Integrated advertising, promotion, and marketing communications |
| title_auth | Integrated advertising, promotion, and marketing communications |
| title_exact_search | Integrated advertising, promotion, and marketing communications |
| title_exact_search_txtP | Integrated advertising, promotion, and marketing communications |
| title_full | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| title_fullStr | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| title_full_unstemmed | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University |
| title_short | Integrated advertising, promotion, and marketing communications |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Integriertes Management (DE-588)4346301-0 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Marketingmanagement Integriertes Management Werbung Unternehmen Sales-promotion Marktkommunikation |
| url | https://elibrary.pearson.de/book/99.150005/9781292411347 |
| work_keys_str_mv | AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications |