Drivers and barriers of consumer behavior regarding new technologies and digital channels: investigating the phenomenon of anthropomorphism and new online consumption forms
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2021]
|
| Schriftenreihe: | Handel und Internationales Marketing Retailing and International Marketing
|
| Schlagworte: | |
| Beschreibung: | xvii, 243 Seiten |
| ISBN: | 9783658351496 |
| ISSN: | 2626-3335 |
Internformat
MARC
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| 245 | 1 | 0 | |a Drivers and barriers of consumer behavior regarding new technologies and digital channels |b investigating the phenomenon of anthropomorphism and new online consumption forms |c Katja Wagner |
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| 650 | 4 | |a Business | |
| 650 | 4 | |a Management science | |
| 650 | 4 | |a Marketing | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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Datensatz im Suchindex
| _version_ | 1804182789781716992 |
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| any_adam_object_boolean | |
| author | Wagner, Katja |
| author_GND | (DE-588)1209885492 |
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| dewey-search | 650 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Thesis Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:10:49Z |
| indexdate | 2024-07-10T09:13:08Z |
| institution | BVB |
| isbn | 9783658351496 |
| issn | 2626-3335 |
| language | English |
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| physical | xvii, 243 Seiten |
| publishDate | 2021 |
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| publisher | Springer Gabler |
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| series2 | Handel und Internationales Marketing Retailing and International Marketing |
| spelling | Wagner, Katja Verfasser (DE-588)1209885492 aut Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms Katja Wagner Wiesbaden Springer Gabler [2021] xvii, 243 Seiten txt rdacontent n rdamedia nc rdacarrier Handel und Internationales Marketing Retailing and International Marketing 2626-3335 Dissertation Universität Siegen 2021 Business and Management, general Marketing Business Management science (DE-588)4113937-9 Hochschulschrift gnd-content Erscheint auch als Online-Ausgabe 978-3-658-35150-2 |
| spellingShingle | Wagner, Katja Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms Business and Management, general Marketing Business Management science |
| subject_GND | (DE-588)4113937-9 |
| title | Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms |
| title_auth | Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms |
| title_exact_search | Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms |
| title_exact_search_txtP | Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms |
| title_full | Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms Katja Wagner |
| title_fullStr | Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms Katja Wagner |
| title_full_unstemmed | Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms Katja Wagner |
| title_short | Drivers and barriers of consumer behavior regarding new technologies and digital channels |
| title_sort | drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms |
| title_sub | investigating the phenomenon of anthropomorphism and new online consumption forms |
| topic | Business and Management, general Marketing Business Management science |
| topic_facet | Business and Management, general Marketing Business Management science Hochschulschrift |
| work_keys_str_mv | AT wagnerkatja driversandbarriersofconsumerbehaviorregardingnewtechnologiesanddigitalchannelsinvestigatingthephenomenonofanthropomorphismandnewonlineconsumptionforms |