Marketing management: past, present and future
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2021]
|
| Ausgabe: | Fourth edition |
| Schriftenreihe: | Springer texts in business and economics
|
| Schlagworte: | |
| Beschreibung: | XXVIII, 880 Seiten |
| ISBN: | 9783030669157 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV047470370 | ||
| 003 | DE-604 | ||
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| 008 | 210915s2021 |||| 00||| eng d | ||
| 020 | |a 9783030669157 |9 978-3-030-66915-7 | ||
| 035 | |a (OCoLC)1277014509 | ||
| 035 | |a (DE-599)BVBBV047470370 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-11 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Czinkota, Michael R. |d 1951- |e Verfasser |0 (DE-588)170023923 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b past, present and future |c Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| 250 | |a Fourth edition | ||
| 264 | 1 | |a Cham |b Springer |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a XXVIII, 880 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Springer texts in business and economics | |
| 650 | 4 | |a Management science | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Business | |
| 700 | 1 | |a Kotabe, Masaaki |d 1954- |e Verfasser |0 (DE-588)137231857 |4 aut | |
| 700 | 1 | |a Vrontis, Demetris |e Verfasser |0 (DE-588)138458847 |4 aut | |
| 700 | 1 | |a Shams, S. M. Riad |d 1979- |e Verfasser |0 (DE-588)1081380748 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-66916-4 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032872044 | ||
Datensatz im Suchindex
| _version_ | 1804182781572415488 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- |
| author_GND | (DE-588)170023923 (DE-588)137231857 (DE-588)138458847 (DE-588)1081380748 |
| author_facet | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- |
| author_role | aut aut aut aut |
| author_sort | Czinkota, Michael R. 1951- |
| author_variant | m r c mr mrc m k mk d v dv s m r s smr smrs |
| building | Verbundindex |
| bvnumber | BV047470370 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1277014509 (DE-599)BVBBV047470370 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Book |
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| id | DE-604.BV047470370 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:08:52Z |
| indexdate | 2024-07-10T09:13:00Z |
| institution | BVB |
| isbn | 9783030669157 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032872044 |
| oclc_num | 1277014509 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-11 |
| owner_facet | DE-19 DE-BY-UBM DE-11 |
| physical | XXVIII, 880 Seiten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer texts in business and economics |
| spelling | Czinkota, Michael R. 1951- Verfasser (DE-588)170023923 aut Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams Fourth edition Cham Springer [2021] © 2021 XXVIII, 880 Seiten txt rdacontent n rdamedia nc rdacarrier Springer texts in business and economics Management science Motivation research (Marketing) Branding (Marketing) Leadership Business Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Vrontis, Demetris Verfasser (DE-588)138458847 aut Shams, S. M. Riad 1979- Verfasser (DE-588)1081380748 aut Erscheint auch als Online-Ausgabe 978-3-030-66916-4 |
| spellingShingle | Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- Marketing management past, present and future Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| title | Marketing management past, present and future |
| title_auth | Marketing management past, present and future |
| title_exact_search | Marketing management past, present and future |
| title_exact_search_txtP | Marketing management past, present and future |
| title_full | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_fullStr | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_full_unstemmed | Marketing management past, present and future Michael R. Czinkota, Maaski Kotabe, Demetris Crontis, S.M. Riad Shams |
| title_short | Marketing management |
| title_sort | marketing management past present and future |
| title_sub | past, present and future |
| topic | Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| topic_facet | Management science Motivation research (Marketing) Branding (Marketing) Leadership Business |
| work_keys_str_mv | AT czinkotamichaelr marketingmanagementpastpresentandfuture AT kotabemasaaki marketingmanagementpastpresentandfuture AT vrontisdemetris marketingmanagementpastpresentandfuture AT shamssmriad marketingmanagementpastpresentandfuture |