Advertising and Branding Basics:
Offers valuable insights on brand building in today's consumer-centric world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
SAGE Publications
2021
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | SAGE Back to Basics
|
| Online-Zugang: | FHD01 |
| Zusammenfassung: | Offers valuable insights on brand building in today's consumer-centric world |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (199 Seiten) |
| ISBN: | 9789391138004 |
Internformat
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| 300 | |a 1 Online-Ressource (199 Seiten) | ||
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| 490 | 0 | |a SAGE Back to Basics | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Intro -- Publisher Note -- Half Title -- Acknowledgements -- Title Page -- Copyright Page -- TABLE OF CONTENTS -- PART 1 ADVERTISING -- 1 HOW IT ALL BEGAN -- 2 CONVENTIONAL ADVERTISING AND ADVERTISING AGENCIES -- 3 THE CRAFT OF ADVERTISING COPYWRITING -- 4 POSITIONING IDENTIFYING WHAT CAN MAKE YOUR BRAND UNIQUE -- 5 PUBLIC RELATIONS INTO THE STRATEGY REALM -- PART 2 BRANDING -- 6 BUILDING BRAND IDENTITY IN CHALLENGING TIMES -- 7 CREATING MEANINGFUL BRANDS HOW BRANDS EVOLVE FROM LABELS ON PRODUCTS TO ICONS OF MEANING -- 8 HIDDEN VALUE OF BRANDS BRANDS IN MERGERS AND ACQUISITIONS -- 9 HOLISTIC BRAND MANAGEMENT SEVEN CASES OF B2B BRANDS -- Publisher Note | |
| 520 | |a Offers valuable insights on brand building in today's consumer-centric world | ||
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Datensatz im Suchindex
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| contents | Intro -- Publisher Note -- Half Title -- Acknowledgements -- Title Page -- Copyright Page -- TABLE OF CONTENTS -- PART 1 ADVERTISING -- 1 HOW IT ALL BEGAN -- 2 CONVENTIONAL ADVERTISING AND ADVERTISING AGENCIES -- 3 THE CRAFT OF ADVERTISING COPYWRITING -- 4 POSITIONING IDENTIFYING WHAT CAN MAKE YOUR BRAND UNIQUE -- 5 PUBLIC RELATIONS INTO THE STRATEGY REALM -- PART 2 BRANDING -- 6 BUILDING BRAND IDENTITY IN CHALLENGING TIMES -- 7 CREATING MEANINGFUL BRANDS HOW BRANDS EVOLVE FROM LABELS ON PRODUCTS TO ICONS OF MEANING -- 8 HIDDEN VALUE OF BRANDS BRANDS IN MERGERS AND ACQUISITIONS -- 9 HOLISTIC BRAND MANAGEMENT SEVEN CASES OF B2B BRANDS -- Publisher Note |
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| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:08:35Z |
| indexdate | 2024-07-10T09:12:59Z |
| institution | BVB |
| isbn | 9789391138004 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032870932 |
| oclc_num | 1261363844 |
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| physical | 1 Online-Ressource (199 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2021 |
| publishDateSearch | 2021 |
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| publisher | SAGE Publications |
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| series2 | SAGE Back to Basics |
| spelling | SAGE Publications India Pvt. Ltd, Verfasser aut Advertising and Branding Basics 1st ed New Delhi SAGE Publications 2021 ©2021 1 Online-Ressource (199 Seiten) txt rdacontent c rdamedia cr rdacarrier SAGE Back to Basics Description based on publisher supplied metadata and other sources Intro -- Publisher Note -- Half Title -- Acknowledgements -- Title Page -- Copyright Page -- TABLE OF CONTENTS -- PART 1 ADVERTISING -- 1 HOW IT ALL BEGAN -- 2 CONVENTIONAL ADVERTISING AND ADVERTISING AGENCIES -- 3 THE CRAFT OF ADVERTISING COPYWRITING -- 4 POSITIONING IDENTIFYING WHAT CAN MAKE YOUR BRAND UNIQUE -- 5 PUBLIC RELATIONS INTO THE STRATEGY REALM -- PART 2 BRANDING -- 6 BUILDING BRAND IDENTITY IN CHALLENGING TIMES -- 7 CREATING MEANINGFUL BRANDS HOW BRANDS EVOLVE FROM LABELS ON PRODUCTS TO ICONS OF MEANING -- 8 HIDDEN VALUE OF BRANDS BRANDS IN MERGERS AND ACQUISITIONS -- 9 HOLISTIC BRAND MANAGEMENT SEVEN CASES OF B2B BRANDS -- Publisher Note Offers valuable insights on brand building in today's consumer-centric world Erscheint auch als Druck-Ausgabe SAGE Publications India Pvt. Ltd Advertising and Branding Basics New Delhi : SAGE Publications,c2021 |
| spellingShingle | SAGE Publications India Pvt. Ltd Advertising and Branding Basics Intro -- Publisher Note -- Half Title -- Acknowledgements -- Title Page -- Copyright Page -- TABLE OF CONTENTS -- PART 1 ADVERTISING -- 1 HOW IT ALL BEGAN -- 2 CONVENTIONAL ADVERTISING AND ADVERTISING AGENCIES -- 3 THE CRAFT OF ADVERTISING COPYWRITING -- 4 POSITIONING IDENTIFYING WHAT CAN MAKE YOUR BRAND UNIQUE -- 5 PUBLIC RELATIONS INTO THE STRATEGY REALM -- PART 2 BRANDING -- 6 BUILDING BRAND IDENTITY IN CHALLENGING TIMES -- 7 CREATING MEANINGFUL BRANDS HOW BRANDS EVOLVE FROM LABELS ON PRODUCTS TO ICONS OF MEANING -- 8 HIDDEN VALUE OF BRANDS BRANDS IN MERGERS AND ACQUISITIONS -- 9 HOLISTIC BRAND MANAGEMENT SEVEN CASES OF B2B BRANDS -- Publisher Note |
| title | Advertising and Branding Basics |
| title_auth | Advertising and Branding Basics |
| title_exact_search | Advertising and Branding Basics |
| title_exact_search_txtP | Advertising and Branding Basics |
| title_full | Advertising and Branding Basics |
| title_fullStr | Advertising and Branding Basics |
| title_full_unstemmed | Advertising and Branding Basics |
| title_short | Advertising and Branding Basics |
| title_sort | advertising and branding basics |
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