Immersive communication: the communication paradigm of the third media age
"Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immea...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2021
|
| Ausgabe: | First issued in paperback |
| Schriftenreihe: | China perspectives
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably. This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named "immersive communication". Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model. Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories"-- |
| Beschreibung: | xx, 181 Seiten Illustrationen, Diagramme 25 cm |
| ISBN: | 9781032082936 |
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Datensatz im Suchindex
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| adam_text | Contents List ofIllustrations Preface to Chinese edition Preface to English edition ix xi xxi Introduction 1 1.1 Literature review: Theories on media evolution—from interpersonal communication to immersive communication 1 1.1.1 Thefirst media age and the second media age 2 1.1.2 Evolutionary trends ofmedia morphosis: “Coevolution and Coexistence” and “Anthropotropicness” 6 1.1.3 Mediaspace, environment, and ecological theory define the relationship between media, humans, and the environment 9 1.1.4 How ways and modes of communication evolve to “vanishing boundaries, ” and how communication tools and communication relations are reconstructed 14 1.2 The origin and theoretical evolution ofthe concept of “immersion ” 16 1.2.1 The origin of “immersion” concept 16 1.2.2 Immersion’s application in virtual reality 18 1.2.3 Remote presence and immersive communication 21 1.3 Media technology and social development: Conditions and environmentfor the evolution of immersive communication 24 1.3.1 From “informational” survival to “post-information” survival 26 1.3.2 From localized” survival to “ubiquitous” survival 30 1.3.3 Human beings live not only in a physical world but also in a virtual world 34 1.4 Limitations of existing theories and research significance 37 1.4.1 Media morphosis breaks through traditional spatial categories 38 1.4.2 The concept of “presence ” has undergone a qualitative change 40 1.5 Summary 41
vi Contents 2 The definition of immersive communication 43 2.1 Logic ofthe new definition 43 2.1.1 ‘‘Technological determinism ” “decides ” immersive communication as a new mode of communication 43 2.1.2 The “anthropotropic” trend leads people to choose the most suitable things in order to survive 46 2.2 Definition of immersive communication 48 2.3 The breakthroughs of the new definition compared with existing definitions ofcommunication 49 2.3.1 Immersive communication reconstructs the three “spaces” 50 2.3.2 Immersive communication reconstructs the relationship between media and the human being. It’s the hottest and the coolest medium 53 2.4 Summary 55 3 Morphological characteristics of immersive communication 3.1 Immersive communication is human centered: Everything is media, and humans are also a media form 56 3.2 Immersive communication is instant and anytime: The present, past, andfuture are integrated, and the virtual world and physical world coexist as integrated, instantaneous, and long-lasting 58 3.3 Immersive communication is pervasive anywhere and everywhere: In “remote”presence and “ubiquitous” presence, fixed, mobile, and virtual coexistence converge 60 3.4 Immersive communication is all-powerful: Boundaries between entertainment, work, and life vanish; cloud computing integrates everything 62 3.5 Summary 63 4 The information content and movement mode of immersive communication 4.1 Language form 67 4.1.1 Previous media languages 67 4.1.2 The pan-media language of the whole environment: The monitoring camera and environmental advertisements in the intelligent
city 68 4.1.3 Humans as the source of media language and information content 69 4.1.4 The language ofthe virtual world 70 4.2 The linguistic hegemony of immersive media 71 4.2.1 Presenting ideas in immersive communication: Moistens everything softly and silently 71 56 66
Contents vii 4.2.2 Media advertisement and the social discourse power of immersive communication 72 4.3 Information presentation 73 4.4 The paths and characteristics of information movement in immersive communication 74 4.5 Summary 76 5 The mode! of immersive communication and its graphic forms 5.1 The main communication models in communication studies 78 5.2 The model of immersive communication 83 5.2.1 The communication process: Comprehensive connectivity based on modern information technology 84 5.2.2 Communication relations: Human-centered communication structure 86 5.2.3 Communication goals and effects: The Communication Immersive Index 86 5.3 The model of immersive communication function: IC matrix 88 5.3.1 The IC matrix: Basic features 88 5.3.2 The meaning of the 25 intersections in the IC matrix 89 5.3.3 The theoretical breakthrough and research contribution of the IC matrix 89 5.4 The model of immersive communication process: The IC stereo helix 91 5.4.1 The explanation ofthe IC stereo helix 91 5.4.2 The significance of the 1C stereo helix 91 5.5 The model of immersive communication relationship: The IC schematic 92 5.5.1 The explanation of the IC schematic 92 5.5.2 The meaning of the IC schematic 92 5.6 Summary 92 78 6 Application and verification of the immersive communication models 6.1 Application of the immersive communication models 97 6.1.1 General application of the immersive communication models 97 6.1.2 Dividing the three media ages with the immersive communication model 104 6.2 Case verification ofthe immersive communication model 105 6.2.1 Thefirst
media age: Lobby leaflets and unidirectional transmission 106 6.2.2 The second media age: Elevator television andfocus awareness 107 97
viii Contents 6.2.3 The third media age: Panoramic monitoring and personalized service 110 6.3 Summary 116 7 8 9 How immersive communication guides the formation of “the third media age” 7.1 The inevitable cause of the formation of the third media age’’ 122 7.1.1 The revolution of media ontology and changes in social productivity 123 7.1.2 Changes in the media space and the transformation of human living space 125 7.1.3 Changes in the socialfunctions of media bring changes to social relations 128 7.2 The concept and characteristics of “the third media age 130 7.2.1 The concept of the third media age” 130 7.2.2 The characteristics of “the third media age ” 133 7.3 Summary 138 “Immersive communicators” and their production and lifestyle characteristics 8.1 Information acquisition by immersive communicators 142 8.1.1 Enhanced identity as audiences/recipients 142 8.1.2 Enhanced identity as “we media” 143 8.2 The lifestyle of immersive communicators 144 8.3 The production mode of immersive communicators 147 8.4 The entertainment of immersive communicators 151 8.5 The future of immersive communicators: The commencement of biological media 154 8.6 Summary 155 Conclusion: Immersive communication opens a new chapter in human communication 9.1 Revolutions in human-media relations 158 9.2 Revolution of communication content 159 9.3 Revolution of communication methods 161 9.4 Revolution of media function 162 Afterword to Chinese edition References Index 121 141 157 165 167 174
Immersive Communication: The Communication Paradigm of the Third Media Age Communication, like the atmosphere itself, is ubiquitous and essential for humans, and, with the development of new technologies, such as ubiquitous network, big data, 3D printing, virtual reality, and artificial intelligence, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably. This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named “immer sive communication.” Pointing out that communication today has moved beyond the bidirectional mass communication of “the second media age” to ubiquitous, immersive communication in “the third media age,” the author discusses the defi nition, characteristics, information structure, and models of immersive commu nication, using various examples including Fitbit, Apple, 5G, the Second Life, smart planet, and biological communication technologies, while envisioning future applications of the immersive communication mode. Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories. Qin Li is the director of the National Communication Strategy Research Center, an associate professor at Renmin University of China’s School of Journalism and Communication, and a research fellow at the China Journalism and Social Development Research Center. Her famous
publications include Immersive Communication: The Communication Paradigm of the Third Media Age (2013) and Bing Media: The Theory and Practice of Immersive Communication (2019) liqincn@ruc.edu.cn.
|
| adam_txt |
Contents List ofIllustrations Preface to Chinese edition Preface to English edition ix xi xxi Introduction 1 1.1 Literature review: Theories on media evolution—from interpersonal communication to immersive communication 1 1.1.1 Thefirst media age and the second media age 2 1.1.2 Evolutionary trends ofmedia morphosis: “Coevolution and Coexistence” and “Anthropotropicness” 6 1.1.3 Mediaspace, environment, and ecological theory define the relationship between media, humans, and the environment 9 1.1.4 How ways and modes of communication evolve to “vanishing boundaries, ” and how communication tools and communication relations are reconstructed 14 1.2 The origin and theoretical evolution ofthe concept of “immersion ” 16 1.2.1 The origin of “immersion” concept 16 1.2.2 Immersion’s application in virtual reality 18 1.2.3 Remote presence and immersive communication 21 1.3 Media technology and social development: Conditions and environmentfor the evolution of immersive communication 24 1.3.1 From “informational” survival to “post-information” survival 26 1.3.2 From "localized” survival to “ubiquitous” survival 30 1.3.3 Human beings live not only in a physical world but also in a virtual world 34 1.4 Limitations of existing theories and research significance 37 1.4.1 Media morphosis breaks through traditional spatial categories 38 1.4.2 The concept of “presence ” has undergone a qualitative change 40 1.5 Summary 41
vi Contents 2 The definition of immersive communication 43 2.1 Logic ofthe new definition 43 2.1.1 ‘‘Technological determinism ” “decides ” immersive communication as a new mode of communication 43 2.1.2 The “anthropotropic” trend leads people to choose the most suitable things in order to survive 46 2.2 Definition of immersive communication 48 2.3 The breakthroughs of the new definition compared with existing definitions ofcommunication 49 2.3.1 Immersive communication reconstructs the three “spaces” 50 2.3.2 Immersive communication reconstructs the relationship between media and the human being. It’s the hottest and the coolest medium 53 2.4 Summary 55 3 Morphological characteristics of immersive communication 3.1 Immersive communication is human centered: Everything is media, and humans are also a media form 56 3.2 Immersive communication is instant and anytime: The present, past, andfuture are integrated, and the virtual world and physical world coexist as integrated, instantaneous, and long-lasting 58 3.3 Immersive communication is pervasive anywhere and everywhere: In “remote”presence and “ubiquitous” presence, fixed, mobile, and virtual coexistence converge 60 3.4 Immersive communication is all-powerful: Boundaries between entertainment, work, and life vanish; cloud computing integrates everything 62 3.5 Summary 63 4 The information content and movement mode of immersive communication 4.1 Language form 67 4.1.1 Previous media languages 67 4.1.2 The pan-media language of the whole environment: The monitoring camera and environmental advertisements in the intelligent
city 68 4.1.3 Humans as the source of media language and information content 69 4.1.4 The language ofthe virtual world 70 4.2 The linguistic hegemony of immersive media 71 4.2.1 Presenting ideas in immersive communication: Moistens everything softly and silently 71 56 66
Contents vii 4.2.2 Media advertisement and the social discourse power of immersive communication 72 4.3 Information presentation 73 4.4 The paths and characteristics of information movement in immersive communication 74 4.5 Summary 76 5 The mode! of immersive communication and its graphic forms 5.1 The main communication models in communication studies 78 5.2 The model of immersive communication 83 5.2.1 The communication process: Comprehensive connectivity based on modern information technology 84 5.2.2 Communication relations: Human-centered communication structure 86 5.2.3 Communication goals and effects: The Communication Immersive Index 86 5.3 The model of immersive communication function: IC matrix 88 5.3.1 The IC matrix: Basic features 88 5.3.2 The meaning of the 25 intersections in the IC matrix 89 5.3.3 The theoretical breakthrough and research contribution of the IC matrix 89 5.4 The model of immersive communication process: The IC stereo helix 91 5.4.1 The explanation ofthe IC stereo helix 91 5.4.2 The significance of the 1C stereo helix 91 5.5 The model of immersive communication relationship: The IC schematic 92 5.5.1 The explanation of the IC schematic 92 5.5.2 The meaning of the IC schematic 92 5.6 Summary 92 78 6 Application and verification of the immersive communication models 6.1 Application of the immersive communication models 97 6.1.1 General application of the immersive communication models 97 6.1.2 Dividing the three media ages with the immersive communication model 104 6.2 Case verification ofthe immersive communication model 105 6.2.1 Thefirst
media age: Lobby leaflets and unidirectional transmission 106 6.2.2 The second media age: Elevator television andfocus awareness 107 97
viii Contents 6.2.3 The third media age: Panoramic monitoring and personalized service 110 6.3 Summary 116 7 8 9 How immersive communication guides the formation of “the third media age” 7.1 The inevitable cause of the formation of "the third media age’’ 122 7.1.1 The revolution of media ontology and changes in social productivity 123 7.1.2 Changes in the media space and the transformation of human living space 125 7.1.3 Changes in the socialfunctions of media bring changes to social relations 128 7.2 The concept and characteristics of “the third media age" 130 7.2.1 The concept of "the third media age” 130 7.2.2 The characteristics of “the third media age ” 133 7.3 Summary 138 “Immersive communicators” and their production and lifestyle characteristics 8.1 Information acquisition by immersive communicators 142 8.1.1 Enhanced identity as audiences/recipients 142 8.1.2 Enhanced identity as “we media” 143 8.2 The lifestyle of immersive communicators 144 8.3 The production mode of immersive communicators 147 8.4 The entertainment of immersive communicators 151 8.5 The future of immersive communicators: The commencement of biological media 154 8.6 Summary 155 Conclusion: Immersive communication opens a new chapter in human communication 9.1 Revolutions in human-media relations 158 9.2 Revolution of communication content 159 9.3 Revolution of communication methods 161 9.4 Revolution of media function 162 Afterword to Chinese edition References Index 121 141 157 165 167 174
Immersive Communication: The Communication Paradigm of the Third Media Age Communication, like the atmosphere itself, is ubiquitous and essential for humans, and, with the development of new technologies, such as ubiquitous network, big data, 3D printing, virtual reality, and artificial intelligence, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably. This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named “immer sive communication.” Pointing out that communication today has moved beyond the bidirectional mass communication of “the second media age” to ubiquitous, immersive communication in “the third media age,” the author discusses the defi nition, characteristics, information structure, and models of immersive commu nication, using various examples including Fitbit, Apple, 5G, the Second Life, smart planet, and biological communication technologies, while envisioning future applications of the immersive communication mode. Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories. Qin Li is the director of the National Communication Strategy Research Center, an associate professor at Renmin University of China’s School of Journalism and Communication, and a research fellow at the China Journalism and Social Development Research Center. Her famous
publications include Immersive Communication: The Communication Paradigm of the Third Media Age (2013) and Bing Media: The Theory and Practice of Immersive Communication (2019) liqincn@ruc.edu.cn. |
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| id | DE-604.BV047467139 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:08:24Z |
| indexdate | 2024-07-10T09:12:57Z |
| institution | BVB |
| isbn | 9781032082936 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032868827 |
| oclc_num | 1298750122 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | xx, 181 Seiten Illustrationen, Diagramme 25 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| series2 | China perspectives |
| spelling | Li, Qin Verfasser (DE-588)1205498680 aut Chen jin chuan bo Immersive communication the communication paradigm of the third media age Qin Li First issued in paperback London ; New York Routledge 2021 xx, 181 Seiten Illustrationen, Diagramme 25 cm txt rdacontent n rdamedia nc rdacarrier China perspectives "Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably. This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named "immersive communication". Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model. Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories"-- Aus dem Chinesischen übersetzt Massenmedien (DE-588)4037877-9 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Mass media Communication / Technological innovations Virtual reality Massenmedien (DE-588)4037877-9 s Digitalisierung (DE-588)4123065-6 s Kommunikation (DE-588)4031883-7 s DE-604 Äquivalent Druck-Ausgabe, Hardcover 978-0-367-37671-0 Erscheint auch als Online-Ausgabe 978-0-429-35553-0 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032868827&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032868827&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Li, Qin Immersive communication the communication paradigm of the third media age Massenmedien (DE-588)4037877-9 gnd Digitalisierung (DE-588)4123065-6 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4123065-6 (DE-588)4031883-7 |
| title | Immersive communication the communication paradigm of the third media age |
| title_alt | Chen jin chuan bo |
| title_auth | Immersive communication the communication paradigm of the third media age |
| title_exact_search | Immersive communication the communication paradigm of the third media age |
| title_exact_search_txtP | Immersive communication the communication paradigm of the third media age |
| title_full | Immersive communication the communication paradigm of the third media age Qin Li |
| title_fullStr | Immersive communication the communication paradigm of the third media age Qin Li |
| title_full_unstemmed | Immersive communication the communication paradigm of the third media age Qin Li |
| title_short | Immersive communication |
| title_sort | immersive communication the communication paradigm of the third media age |
| title_sub | the communication paradigm of the third media age |
| topic | Massenmedien (DE-588)4037877-9 gnd Digitalisierung (DE-588)4123065-6 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Massenmedien Digitalisierung Kommunikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032868827&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032868827&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT liqin chenjinchuanbo AT liqin immersivecommunicationthecommunicationparadigmofthethirdmediaage |