Public relations: contemporary issues and techniques
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and upd...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2016
|
| Schlagworte: | |
| Zusammenfassung: | Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals |
| Beschreibung: | xvii, 431 Seiten Breite 189 mm, Hoehe 246 mm |
| ISBN: | 9781138141834 |
Internformat
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| 100 | 1 | |a Baines, Paul |d 1973- |e Verfasser |0 (DE-588)129542776 |4 aut | |
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | |a Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals | ||
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Datensatz im Suchindex
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| id | DE-604.BV047464649 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:07:20Z |
| indexdate | 2024-07-10T09:12:53Z |
| institution | BVB |
| isbn | 9781138141834 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032866371 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xvii, 431 Seiten Breite 189 mm, Hoehe 246 mm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
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| spelling | Baines, Paul 1973- Verfasser (DE-588)129542776 aut Public relations contemporary issues and techniques Paul Baines, John Egan, Frank Jefkins London ; New York Routledge 2016 xvii, 431 Seiten Breite 189 mm, Hoehe 246 mm txt rdacontent n rdamedia nc rdacarrier Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Egan, John 1952- Sonstige (DE-588)171928490 oth Jefkins, Frank 1920- Sonstige (DE-588)170149390 oth Äquivalent Druck-Ausgabe, Paperback 9780750657242 |
| spellingShingle | Baines, Paul 1973- Public relations contemporary issues and techniques Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Public relations contemporary issues and techniques |
| title_auth | Public relations contemporary issues and techniques |
| title_exact_search | Public relations contemporary issues and techniques |
| title_exact_search_txtP | Public relations contemporary issues and techniques |
| title_full | Public relations contemporary issues and techniques Paul Baines, John Egan, Frank Jefkins |
| title_fullStr | Public relations contemporary issues and techniques Paul Baines, John Egan, Frank Jefkins |
| title_full_unstemmed | Public relations contemporary issues and techniques Paul Baines, John Egan, Frank Jefkins |
| title_short | Public relations |
| title_sort | public relations contemporary issues and techniques |
| title_sub | contemporary issues and techniques |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Öffentlichkeitsarbeit |
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