Green Marketing in Emerging Markets: Strategic and Operational Perspectives
Gespeichert in:
| Weitere Verfasser: | , , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2021
Cham Springer International Publishing |
| Schriftenreihe: | Palgrave Studies of Marketing in Emerging Economies
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XIX, 290 Seiten) 14 Illustrationen, 10 Illustrationen (farbig) |
| ISBN: | 9783030740658 |
| ISSN: | 2730-5562 |
| DOI: | 10.1007/978-3-030-74065-8 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 921935 |
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| author2 | Nyamwena-Mukonza, Chipo Hinson, Robert Adeola, Ogechi Adisa, Isaiah Mogaji, Emmanuel Kirgiz, Ayca Can |
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| author_facet | Nyamwena-Mukonza, Chipo Hinson, Robert Adeola, Ogechi Adisa, Isaiah Mogaji, Emmanuel Kirgiz, Ayca Can |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-74065-8 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047463775 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:07:10Z |
| indexdate | 2024-08-09T04:00:17Z |
| institution | BVB |
| isbn | 9783030740658 |
| issn | 2730-5562 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032865504 |
| oclc_num | 1268187560 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-29 DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-29 DE-11 |
| physical | 1 Online-Ressource (XIX, 290 Seiten) 14 Illustrationen, 10 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2021 ZDB-30-PQE UER_Einzelkauf_2023 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| series2 | Palgrave Studies of Marketing in Emerging Economies |
| spellingShingle | Green Marketing in Emerging Markets Strategic and Operational Perspectives Marketing International Business International business enterprises Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Umweltverträglichkeit (DE-588)4061655-1 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4398432-0 (DE-588)4201709-9 (DE-588)4061655-1 (DE-588)4326464-5 (DE-588)4143413-4 |
| title | Green Marketing in Emerging Markets Strategic and Operational Perspectives |
| title_auth | Green Marketing in Emerging Markets Strategic and Operational Perspectives |
| title_exact_search | Green Marketing in Emerging Markets Strategic and Operational Perspectives |
| title_exact_search_txtP | Green Marketing in Emerging Markets Strategic and Operational Perspectives |
| title_full | Green Marketing in Emerging Markets Strategic and Operational Perspectives edited by Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz |
| title_fullStr | Green Marketing in Emerging Markets Strategic and Operational Perspectives edited by Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz |
| title_full_unstemmed | Green Marketing in Emerging Markets Strategic and Operational Perspectives edited by Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz |
| title_short | Green Marketing in Emerging Markets |
| title_sort | green marketing in emerging markets strategic and operational perspectives |
| title_sub | Strategic and Operational Perspectives |
| topic | Marketing International Business International business enterprises Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Umweltverträglichkeit (DE-588)4061655-1 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Marketing International Business International business enterprises Emerging Market Umweltbezogenes Management Umweltverträglichkeit Nachhaltigkeit Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-74065-8 |
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