Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2021
Wiesbaden Springer Fachmedien |
| Schriftenreihe: | Innovatives Markenmanagement
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XX, 220 Seiten) 70 Illustrationen |
| ISBN: | 9783658346515 |
| ISSN: | 2627-1117 |
| DOI: | 10.1007/978-3-658-34651-5 |
Internformat
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| discipline | Wirtschaftswissenschaften |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV047463512 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:07:09Z |
| indexdate | 2024-08-01T16:14:41Z |
| institution | BVB |
| isbn | 9783658346515 |
| issn | 2627-1117 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032865241 |
| oclc_num | 1268192702 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-11 |
| physical | 1 Online-Ressource (XX, 220 Seiten) 70 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2021 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer Gabler Springer Fachmedien |
| record_format | marc |
| series2 | Innovatives Markenmanagement |
| spellingShingle | Fink, Tanja Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram Marketing Instagram (DE-588)1064778283 gnd Influencer (DE-588)1164030825 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)1064778283 (DE-588)1164030825 (DE-588)4136439-9 (DE-588)4113937-9 |
| title | Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram |
| title_auth | Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram |
| title_exact_search | Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram |
| title_exact_search_txtP | Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram |
| title_full | Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram by Tanja Fink |
| title_fullStr | Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram by Tanja Fink |
| title_full_unstemmed | Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram by Tanja Fink |
| title_short | Drivers of User Engagement in Influencer Branding |
| title_sort | drivers of user engagement in influencer branding an empirical analysis of brand related user generated content on instagram |
| title_sub | An Empirical Analysis of Brand-Related User-Generated Content on Instagram |
| topic | Marketing Instagram (DE-588)1064778283 gnd Influencer (DE-588)1164030825 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Marketing Influencer Markenimage Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-34651-5 |
| work_keys_str_mv | AT finktanja driversofuserengagementininfluencerbrandinganempiricalanalysisofbrandrelatedusergeneratedcontentoninstagram |