APA-Zitierstil (7. Ausg.)

Czinkota, M. R., Kotabe, M., Vrontis, D., & Shams, S. M. R. (2021). Marketing Management: Past, Present and Future (Fourth edition.). Springer. https://doi.org/10.1007/978-3-030-66916-4

Chicago-Zitierstil (17. Ausg.)

Czinkota, Michael R., Masaaki Kotabe, Demetris Vrontis, und S. M. Riad Shams. Marketing Management: Past, Present and Future. Fourth edition. Cham: Springer, 2021. https://doi.org/10.1007/978-3-030-66916-4.

MLA-Zitierstil (9. Ausg.)

Czinkota, Michael R., et al. Marketing Management: Past, Present and Future. Fourth edition. Springer, 2021. https://doi.org/10.1007/978-3-030-66916-4.