Verfügbarkeit: Marketing Management

Marketing Management: Past, Present and Future

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Bibliographische Detailangaben
Hauptverfasser:	Czinkota, Michael R. 1951- (VerfasserIn), Kotabe, Masaaki 1954- (VerfasserIn), Vrontis, Demetris (VerfasserIn), Shams, S. M. Riad 1979- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham Springer 2021 Cham Springer International Publishing
Ausgabe:	Fourth edition
Schriftenreihe:	Springer Texts in Business and Economics
Schlagworte:	Customer Relationship Management Consumer Behavior Branding Business Strategy/Leadership Customer relations—Management Motivation research (Marketing) Branding (Marketing) Leadership Marketingmanagement
Online-Zugang:	BFB01 BTU01 BTW01 FAB01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext
Beschreibung:	1 Online-Ressource (XXVIII, 880 Seiten) 172 Illustrationen, 131 (farbig)
ISBN:	9783030669164
ISSN:	2192-4341
DOI:	10.1007/978-3-030-66916-4

Internformat

MARC


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Datensatz im Suchindex

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author	Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979-
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id	DE-604.BV047463484
illustrated	Not Illustrated
index_date	2024-07-03T18:07:09Z
indexdate	2024-08-01T16:14:41Z
institution	BVB
isbn	9783030669164
issn	2192-4341
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032865213
oclc_num	1268194216
open_access_boolean
owner	DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-1050 DE-11
owner_facet	DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-1050 DE-11
physical	1 Online-Ressource (XXVIII, 880 Seiten) 172 Illustrationen, 131 (farbig)
psigel	ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2021 ZDB-30-PQE FHD01_PQE_Kauf
publishDate	2021
publishDateSearch	2021
publishDateSort	2021
publisher	Springer Springer International Publishing
record_format	marc
series2	Springer Texts in Business and Economics
spellingShingle	Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- Marketing Management Past, Present and Future Customer Relationship Management Consumer Behavior Branding Business Strategy/Leadership Customer relations—Management Motivation research (Marketing) Branding (Marketing) Leadership Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0
title	Marketing Management Past, Present and Future
title_auth	Marketing Management Past, Present and Future
title_exact_search	Marketing Management Past, Present and Future
title_exact_search_txtP	Marketing Management Past, Present and Future
title_full	Marketing Management Past, Present and Future by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
title_fullStr	Marketing Management Past, Present and Future by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
title_full_unstemmed	Marketing Management Past, Present and Future by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
title_short	Marketing Management
title_sort	marketing management past present and future
title_sub	Past, Present and Future
topic	Customer Relationship Management Consumer Behavior Branding Business Strategy/Leadership Customer relations—Management Motivation research (Marketing) Branding (Marketing) Leadership Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Customer Relationship Management Consumer Behavior Branding Business Strategy/Leadership Customer relations—Management Motivation research (Marketing) Branding (Marketing) Leadership Marketingmanagement
url	https://doi.org/10.1007/978-3-030-66916-4
work_keys_str_mv	AT czinkotamichaelr marketingmanagementpastpresentandfuture AT kotabemasaaki marketingmanagementpastpresentandfuture AT vrontisdemetris marketingmanagementpastpresentandfuture AT shamssmriad marketingmanagementpastpresentandfuture

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