The Value of Luxury: an Emerging Perspective
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2021
|
| Schriftenreihe: | Palgrave Advances in Luxury
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| Schlagworte: | |
| Zusammenfassung: | What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies 1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury - research scope and methodology -- 5. Consumers' perception of luxury goods value - national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception - empirical findings -- 7. Who creates value of luxury goods within the value chain? - companies vs consumers' perspective |
| Beschreibung: | XXV, 431 Seiten 21 Illustrationen, 8 Illustrationen in Farbe |
| ISBN: | 9783030512170 |
Internformat
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Datensatz im Suchindex
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| isbn | 9783030512170 |
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| spelling | Stępień, Beata 19XX- Verfasser (DE-588)171907388 aut The Value of Luxury an Emerging Perspective by Beata Stępień Cham Palgrave Macmillan 2021 XXV, 431 Seiten 21 Illustrationen, 8 Illustrationen in Farbe txt rdacontent n rdamedia nc rdacarrier Palgrave Advances in Luxury What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies 1. Introduction -- 2. Value -- 3. Luxury supply side -- 4. Exploring luxury - research scope and methodology -- 5. Consumers' perception of luxury goods value - national context -- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception - empirical findings -- 7. Who creates value of luxury goods within the value chain? - companies vs consumers' perspective Motivation research (Marketing) Industries Marketing International business enterprises Markenimage (DE-588)4136439-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgütermarkt (DE-588)4192136-7 gnd rswk-swf Portugal (DE-588)4046843-4 gnd rswk-swf Indien (DE-588)4026722-2 gnd rswk-swf Polen (DE-588)4046496-9 gnd rswk-swf Türkei (DE-588)4061163-2 gnd rswk-swf Saudi-Arabien (DE-588)4051788-3 gnd rswk-swf Polen (DE-588)4046496-9 g Türkei (DE-588)4061163-2 g Saudi-Arabien (DE-588)4051788-3 g Indien (DE-588)4026722-2 g Portugal (DE-588)4046843-4 g Luxusgütermarkt (DE-588)4192136-7 s DE-604 Luxusgut (DE-588)4192138-0 s Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Luxusware (DE-588)4192135-5 s Markenimage (DE-588)4136439-9 s Erscheint auch als Online-Ausgabe 978-3-030-51218-7 |
| spellingShingle | Stępień, Beata 19XX- The Value of Luxury an Emerging Perspective Motivation research (Marketing) Industries Marketing International business enterprises Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd |
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| title | The Value of Luxury an Emerging Perspective |
| title_auth | The Value of Luxury an Emerging Perspective |
| title_exact_search | The Value of Luxury an Emerging Perspective |
| title_exact_search_txtP | The Value of Luxury an Emerging Perspective |
| title_full | The Value of Luxury an Emerging Perspective by Beata Stępień |
| title_fullStr | The Value of Luxury an Emerging Perspective by Beata Stępień |
| title_full_unstemmed | The Value of Luxury an Emerging Perspective by Beata Stępień |
| title_short | The Value of Luxury |
| title_sort | the value of luxury an emerging perspective |
| title_sub | an Emerging Perspective |
| topic | Motivation research (Marketing) Industries Marketing International business enterprises Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd |
| topic_facet | Motivation research (Marketing) Industries Marketing International business enterprises Markenimage Markenartikel Luxusware Luxusgut Markenpolitik Luxusgütermarkt Portugal Indien Polen Türkei Saudi-Arabien |
| work_keys_str_mv | AT stepienbeata thevalueofluxuryanemergingperspective |