Principles of strategic communication:
"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces s...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2021
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | FUBA1 UBR01 URL des Erstveröffentlichers |
| Zusammenfassung: | "Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xix, 341 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781003002048 |
| DOI: | 10.4324/9781003002048 |
Internformat
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| 245 | 1 | 0 | |a Principles of strategic communication |c Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis and Danny Shipka |
| 250 | |a First published | ||
| 264 | 1 | |a New York ; London |b Routledge |c 2021 | |
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| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"-- | |
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Datensatz im Suchindex
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| author | Holtzhausen, Derina Fullerton, Jami A. 1963- Lewis, Bobbi Kay 1970- Shipka, Danny 1967- |
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| dewey-search | 658.8/02 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781003002048 |
| edition | First published |
| format | Electronic eBook |
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| index_date | 2024-07-03T18:04:20Z |
| indexdate | 2024-07-10T09:12:35Z |
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| isbn | 9781003002048 |
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| spelling | Holtzhausen, Derina Verfasser (DE-588)1063146038 aut Principles of strategic communication Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis and Danny Shipka First published New York ; London Routledge 2021 1 Online-Ressource (xix, 341 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"-- Kommunikation (DE-588)4031883-7 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kommunikation / (DE-627)091371449 / (DE-STW)15798-3 Marketingmanagement / (DE-627)091376319 / (DE-STW)12770-5 Strategisches Management / (DE-627)091393116 / (DE-STW)18029-0 Business communication Advertising Marketing Public relations (DE-588)4123623-3 Lehrbuch gnd-content Kommunikation (DE-588)4031883-7 s Theorie (DE-588)4059787-8 s Strategisches Management (DE-588)4124261-0 s Marketingmanagement (DE-588)4168907-0 s DE-604 Fullerton, Jami A. 1963- Verfasser (DE-588)140208380 aut Lewis, Bobbi Kay 1970- Verfasser (DE-588)1236791150 aut Shipka, Danny 1967- Verfasser (DE-588)1015373151 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-43247-8 Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-42631-6 (DE-604)BV047393953 https://doi.org/10.4324/9781003002048 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Holtzhausen, Derina Fullerton, Jami A. 1963- Lewis, Bobbi Kay 1970- Shipka, Danny 1967- Principles of strategic communication Kommunikation (DE-588)4031883-7 gnd Theorie (DE-588)4059787-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4059787-8 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4123623-3 |
| title | Principles of strategic communication |
| title_auth | Principles of strategic communication |
| title_exact_search | Principles of strategic communication |
| title_exact_search_txtP | Principles of strategic communication |
| title_full | Principles of strategic communication Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis and Danny Shipka |
| title_fullStr | Principles of strategic communication Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis and Danny Shipka |
| title_full_unstemmed | Principles of strategic communication Derina Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis and Danny Shipka |
| title_short | Principles of strategic communication |
| title_sort | principles of strategic communication |
| topic | Kommunikation (DE-588)4031883-7 gnd Theorie (DE-588)4059787-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Kommunikation Theorie Marketingmanagement Strategisches Management Lehrbuch |
| url | https://doi.org/10.4324/9781003002048 |
| work_keys_str_mv | AT holtzhausenderina principlesofstrategiccommunication AT fullertonjamia principlesofstrategiccommunication AT lewisbobbikay principlesofstrategiccommunication AT shipkadanny principlesofstrategiccommunication |