La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | French |
| Veröffentlicht: |
Łódź [Poland]
Wydawnictwo Uniwersytetu Łódzkiego
2018
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| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | The current book is an in-depth analysis of the discourse used in campaigns of public service advertising aiming at fighting racist, homophobic and serophobic discrimination. The author examines the persuasive strategies employed in this type of mass communication by analysing a corpus of French and Polish campaigns launched by governments and non-governmental organisations between 1997 and 2017. The study belongs to field of linguistics and focuses mainly on the persuasive strategies as used in rhetoric and propaganda. Nonetheless, the author also considers contributions from other areas of research such as marketing communication and behavioral psychology. Through a contrastive analysis of the persuasive and discoursive strategies employed in the public awareness campaigns, the author seeks to determine how marketing specialists adapt to their intended audience and achieve the perlocutionary goals of the campaigns in the two different socio-cultural contexts. The analysis of the corpus not only highlights the importance of identifying the right arguments to appeal to in a given context, but also allows to understand which persuasive strategies, according to marketing specialists, qualify as universal and appropriate in the fight against racist, homophobic and serophobic discrimination |
| Beschreibung: | 1 Online-Ressource (1 p. 184) |
| ISBN: | 9788381422543 |
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| 500 | |a The current book is an in-depth analysis of the discourse used in campaigns of public service advertising aiming at fighting racist, homophobic and serophobic discrimination. The author examines the persuasive strategies employed in this type of mass communication by analysing a corpus of French and Polish campaigns launched by governments and non-governmental organisations between 1997 and 2017. The study belongs to field of linguistics and focuses mainly on the persuasive strategies as used in rhetoric and propaganda. Nonetheless, the author also considers contributions from other areas of research such as marketing communication and behavioral psychology. Through a contrastive analysis of the persuasive and discoursive strategies employed in the public awareness campaigns, the author seeks to determine how marketing specialists adapt to their intended audience and achieve the perlocutionary goals of the campaigns in the two different socio-cultural contexts. The analysis of the corpus not only highlights the importance of identifying the right arguments to appeal to in a given context, but also allows to understand which persuasive strategies, according to marketing specialists, qualify as universal and appropriate in the fight against racist, homophobic and serophobic discrimination | ||
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| id | DE-604.BV047450429 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:03:12Z |
| indexdate | 2024-07-10T09:12:29Z |
| institution | BVB |
| isbn | 9788381422543 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032852427 |
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| physical | 1 Online-Ressource (1 p. 184) |
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| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
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| spelling | Woch, Agnieszka Verfasser aut La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe Agnieszka Woch Łódź [Poland] Wydawnictwo Uniwersytetu Łódzkiego 2018 Frankfurt M. CEEOL 2018 1 Online-Ressource (1 p. 184) txt rdacontent c rdamedia cr rdacarrier The current book is an in-depth analysis of the discourse used in campaigns of public service advertising aiming at fighting racist, homophobic and serophobic discrimination. The author examines the persuasive strategies employed in this type of mass communication by analysing a corpus of French and Polish campaigns launched by governments and non-governmental organisations between 1997 and 2017. The study belongs to field of linguistics and focuses mainly on the persuasive strategies as used in rhetoric and propaganda. Nonetheless, the author also considers contributions from other areas of research such as marketing communication and behavioral psychology. Through a contrastive analysis of the persuasive and discoursive strategies employed in the public awareness campaigns, the author seeks to determine how marketing specialists adapt to their intended audience and achieve the perlocutionary goals of the campaigns in the two different socio-cultural contexts. The analysis of the corpus not only highlights the importance of identifying the right arguments to appeal to in a given context, but also allows to understand which persuasive strategies, according to marketing specialists, qualify as universal and appropriate in the fight against racist, homophobic and serophobic discrimination Language studies Theoretical Linguistics Central and Eastern European Online Library Sonstige oth Erscheint auch als Druck-Ausgabe 978-83-8142-253-6 |
| spellingShingle | Woch, Agnieszka La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe Language studies Theoretical Linguistics |
| title | La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe |
| title_auth | La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe |
| title_exact_search | La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe |
| title_exact_search_txtP | La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe |
| title_full | La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe Agnieszka Woch |
| title_fullStr | La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe Agnieszka Woch |
| title_full_unstemmed | La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe Agnieszka Woch |
| title_short | La persuasion au service des grandes causes. Une étude comparative franco-polonaise des campagnes sociétales contre la discrimination raciste, homophobe et sérophobe |
| title_sort | la persuasion au service des grandes causes une etude comparative franco polonaise des campagnes societales contre la discrimination raciste homophobe et serophobe |
| topic | Language studies Theoretical Linguistics |
| topic_facet | Language studies Theoretical Linguistics |
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