Verfügbarkeit: Advanced digital marketing strategies in a data-driven era

Advanced digital marketing strategies in a data-driven era:

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Bibliographische Detailangaben
Weitere Verfasser:	Saura, José Ramón 1992- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021]
Schriftenreihe:	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Online-Marketing Digitalisierung Big Data
Online-Zugang:	DE-1050 DE-573 DE-898 DE-1049 DE-91 DE-355 DE-706 DE-945 DE-83 URL des Erstveröffentlichers
Beschreibung:	1 Online-Ressource (xix, 342 Seiten) Diagramme
ISBN:	9781799880059
ISSN:	2327-5529
DOI:	10.4018/978-1-7998-8003-5

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MARC


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spelling	Advanced digital marketing strategies in a data-driven era José Ramón Saura (Rey Juan Carlos University, Spain) Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xix, 342 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source Online-Marketing (DE-588)7706419-7 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Big Data (DE-588)4802620-7 s Digitalisierung (DE-588)4123065-6 s DE-604 Saura, José Ramón 1992- (DE-588)1127532502 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-7998-8003-5 Erscheint auch als Druck-Ausgabe, Hardcover 1-7998-8003-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-7998-8004-2 https://doi.org/10.4018/978-1-7998-8003-5 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Advanced digital marketing strategies in a data-driven era Online-Marketing (DE-588)7706419-7 gnd Digitalisierung (DE-588)4123065-6 gnd Big Data (DE-588)4802620-7 gnd
subject_GND	(DE-588)7706419-7 (DE-588)4123065-6 (DE-588)4802620-7
title	Advanced digital marketing strategies in a data-driven era
title_auth	Advanced digital marketing strategies in a data-driven era
title_exact_search	Advanced digital marketing strategies in a data-driven era
title_exact_search_txtP	Advanced digital marketing strategies in a data-driven era
title_full	Advanced digital marketing strategies in a data-driven era José Ramón Saura (Rey Juan Carlos University, Spain)
title_fullStr	Advanced digital marketing strategies in a data-driven era José Ramón Saura (Rey Juan Carlos University, Spain)
title_full_unstemmed	Advanced digital marketing strategies in a data-driven era José Ramón Saura (Rey Juan Carlos University, Spain)
title_short	Advanced digital marketing strategies in a data-driven era
title_sort	advanced digital marketing strategies in a data driven era
topic	Online-Marketing (DE-588)7706419-7 gnd Digitalisierung (DE-588)4123065-6 gnd Big Data (DE-588)4802620-7 gnd
topic_facet	Online-Marketing Digitalisierung Big Data
url	https://doi.org/10.4018/978-1-7998-8003-5
work_keys_str_mv	AT saurajoseramon advanceddigitalmarketingstrategiesinadatadrivenera

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