Marketing communications: a European perspective
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2021
|
| Ausgabe: | Seventh edition |
| Schlagworte: | |
| Beschreibung: | xiv, 566 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292327891 |
Internformat
MARC
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| 008 | 210826s2021 a||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)1261874022 | ||
| 035 | |a (DE-599)BVBBV047441056 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Pelsmacker, Patrick de |d 1957- |e Verfasser |0 (DE-588)139398333 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b a European perspective |c Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| 250 | |a Seventh edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c 2021 | |
| 300 | |a xiv, 566 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikations-Mix |0 (DE-588)4218367-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 0 | 2 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Geuens, Maggie |d 1969- |e Verfasser |0 (DE-588)139398449 |4 aut | |
| 700 | 1 | |a Van den Bergh, Joeri |d 1971- |e Verfasser |0 (DE-588)139398228 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-292-32789-1 |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-292-32791-4 |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032843218 | ||
Datensatz im Suchindex
| _version_ | 1804182733593772032 |
|---|---|
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| any_adam_object | |
| any_adam_object_boolean | |
| author | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- |
| author_GND | (DE-588)139398333 (DE-588)139398449 (DE-588)139398228 |
| author_facet | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- |
| author_role | aut aut aut |
| author_sort | Pelsmacker, Patrick de 1957- |
| author_variant | p d p pd pdp m g mg d b j v dbj dbjv |
| building | Verbundindex |
| bvnumber | BV047441056 |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)1261874022 (DE-599)BVBBV047441056 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Book |
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| id | DE-604.BV047441056 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:01:16Z |
| indexdate | 2024-07-10T09:12:15Z |
| institution | BVB |
| isbn | 9781292327891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032843218 |
| oclc_num | 1261874022 |
| open_access_boolean | |
| owner | DE-1050 DE-703 DE-739 DE-1049 DE-N2 DE-521 |
| owner_facet | DE-1050 DE-703 DE-739 DE-1049 DE-N2 DE-521 |
| physical | xiv, 566 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Pearson |
| record_format | marc |
| spelling | Pelsmacker, Patrick de 1957- Verfasser (DE-588)139398333 aut Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh Seventh edition Harlow, England Pearson 2021 xiv, 566 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikations-Mix (DE-588)4218367-4 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikations-Mix (DE-588)4218367-4 s Marktkommunikation (DE-588)4131075-5 s DE-604 Geuens, Maggie 1969- Verfasser (DE-588)139398449 aut Van den Bergh, Joeri 1971- Verfasser (DE-588)139398228 aut Erscheint auch als Druck-Ausgabe 978-1-292-32789-1 Erscheint auch als Online-Ausgabe, EPUB 978-1-292-32793-8 Erscheint auch als Online-Ausgabe, PDF 978-1-292-32791-4 Überarbeitung von Sixth edition 2017 978-1-292-13576-2 (DE-604)BV045278992 |
| spellingShingle | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- Marketing communications a European perspective Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4218367-4 (DE-588)4131075-5 |
| title | Marketing communications a European perspective |
| title_auth | Marketing communications a European perspective |
| title_exact_search | Marketing communications a European perspective |
| title_exact_search_txtP | Marketing communications a European perspective |
| title_full | Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| title_fullStr | Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| title_full_unstemmed | Marketing communications a European perspective Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| title_short | Marketing communications |
| title_sort | marketing communications a european perspective |
| title_sub | a European perspective |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Marketing Kommunikations-Mix Marktkommunikation |
| work_keys_str_mv | AT pelsmackerpatrickde marketingcommunicationsaeuropeanperspective AT geuensmaggie marketingcommunicationsaeuropeanperspective AT vandenberghjoeri marketingcommunicationsaeuropeanperspective |