Big data analytics for improved accuracy, efficiency, and decision making in digital marketing:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
2021
|
| Schriftenreihe: | A volume in the advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Beschreibung: | xxiv, 310 Seiten Illustrationen, Diagramme |
| ISBN: | 9781799872320 |
Internformat
MARC
| LEADER | 00000nam a22000001c 4500 | ||
|---|---|---|---|
| 001 | BV047439097 | ||
| 003 | DE-604 | ||
| 005 | 20211102 | ||
| 007 | t | ||
| 008 | 210825s2021 a||| |||| 00||| eng d | ||
| 020 | |a 9781799872320 |c pbk |9 978-1-79987-232-0 | ||
| 035 | |a (OCoLC)1235893549 | ||
| 035 | |a (DE-599)BVBBV047439097 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 245 | 1 | 0 | |a Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |c Amandeep Singh |
| 264 | 1 | |a Hershey, PA |b IGI Global |c 2021 | |
| 300 | |a xxiv, 310 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a A volume in the advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 650 | 0 | 7 | |a Datenanalyse |0 (DE-588)4123037-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Big Data |0 (DE-588)4802620-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Big Data |0 (DE-588)4802620-7 |D s |
| 689 | 0 | 2 | |a Datenanalyse |0 (DE-588)4123037-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 0 | |a Amandeep Singh |d 1982- |0 (DE-588)1239592426 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-79987-233-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-79987-231-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032841303 | ||
Datensatz im Suchindex
| _version_ | 1804182730271883264 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Amandeep Singh 1982- |
| author2_role | edt |
| author2_variant | a s as |
| author_GND | (DE-588)1239592426 |
| author_facet | Amandeep Singh 1982- |
| building | Verbundindex |
| bvnumber | BV047439097 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1235893549 (DE-599)BVBBV047439097 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01558nam a22003971c 4500</leader><controlfield tag="001">BV047439097</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211102 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">210825s2021 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781799872320</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-79987-232-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1235893549</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047439097</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Big data analytics for improved accuracy, efficiency, and decision making in digital marketing</subfield><subfield code="c">Amandeep Singh</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, PA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxiv, 310 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">A volume in the advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenanalyse</subfield><subfield code="0">(DE-588)4123037-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Big Data</subfield><subfield code="0">(DE-588)4802620-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Big Data</subfield><subfield code="0">(DE-588)4802620-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Datenanalyse</subfield><subfield code="0">(DE-588)4123037-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="0" ind2=" "><subfield code="a">Amandeep Singh</subfield><subfield code="d">1982-</subfield><subfield code="0">(DE-588)1239592426</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-79987-233-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-79987-231-3</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032841303</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047439097 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:00:31Z |
| indexdate | 2024-07-10T09:12:11Z |
| institution | BVB |
| isbn | 9781799872320 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032841303 |
| oclc_num | 1235893549 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | xxiv, 310 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | IGI Global |
| record_format | marc |
| series2 | A volume in the advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh Hershey, PA IGI Global 2021 xxiv, 310 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier A volume in the advances in marketing, customer relationship management, and e-services (AMCRMES) book series Datenanalyse (DE-588)4123037-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Big Data (DE-588)4802620-7 s Datenanalyse (DE-588)4123037-1 s DE-604 Amandeep Singh 1982- (DE-588)1239592426 edt Erscheint auch als Online-Ausgabe 978-1-79987-233-7 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-79987-231-3 |
| spellingShingle | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Datenanalyse (DE-588)4123037-1 gnd Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd |
| subject_GND | (DE-588)4123037-1 (DE-588)7706419-7 (DE-588)4802620-7 (DE-588)4143413-4 |
| title | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_auth | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_exact_search | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_exact_search_txtP | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_full | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh |
| title_fullStr | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh |
| title_full_unstemmed | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh |
| title_short | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_sort | big data analytics for improved accuracy efficiency and decision making in digital marketing |
| topic | Datenanalyse (DE-588)4123037-1 gnd Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | Datenanalyse Online-Marketing Big Data Aufsatzsammlung |
| work_keys_str_mv | AT amandeepsingh bigdataanalyticsforimprovedaccuracyefficiencyanddecisionmakingindigitalmarketing |