Innovation management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
macmillan international higher education
[2021]
London Red Globe Press |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xix, 256 Seiten Illustrationen, Diagramme |
| ISBN: | 9781352012446 9781352012422 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents Ustof figures xii List of cases xiv Acknowledgements xvi Preface xvii Overview of the book xviii Part 1 Introduction 1 1 Innovation management and new business development 3 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Learning objectives Introduction What are innovation management and new business development? Definitions The innovator Paradoxes of innovation What is business model innovation? The Business Model Canvas Types of business models Why business models are not the same as strategy Types and classifications of innovations Innovation and society The economy Innovation for society Public policy Innovativeness of countries Summary Discussion questions and exercises Discussion questions Exercises References 3 3 3 5 6 7 9 10 12 13 14 16 16 17 18 18 20 21 21 21 22 Part 2 Idea development 23 2 The front end of innovation 25 Learning objectives Introduction Creativity Knowledge and problems Human creativity Thinking styles 2.2 Sources of ideas Trends as drivers Business and social networks 25 25 26 26 27 29 30 30 32 2.0 2.1 vi
Contents 2.3 Tools for creativity 2.4 Scenario workshops 2.5 Leading creativity workshops Conditions for a successful creativity workshop 2.6 Managing the internal front end 2.7 Crowdsourcing ideas 2.8 2.9 Summary Discussion questions and exercises Discussion questions Exercises References Design thinking 3.0 3.1 Learning objectives Introduction Processes to involve customers Should customers be involved? Design thinking Lean innovation The solution space 3.2 The customer study phase Traditional marketing techniques Methods for more radical innovation Crowdsourcing from customers Data analytics 3.3 Market learning in the testing phase Lean innovation and discovery-driven planning Co-creation with customers Testing during implementation and real market tests 3.4 When to use which method 3.5 Design-driven innovation 3.6 Summary 3.7 Discussion questions and exercises Discussion questions Exercises References vii 33 36 40 40 41 45 48 48 48 49 49 51 51 51 52 52 53 54 55 57 57 59 59 60 60 61 63 65 66 67 69 70 70 71 71 Part 3 Selection 73 4 Innovation strategy 75 4.0 4.1 4.2 Learning objectives Introduction Creating an innovation strategy What is an innovation strategy? Life cycles of products, services and knowledge Life cycles Knowledge life cycles and the dynamics of firms 4.3 Disruptive innovation 4.4 Timing of innovation 4.5 Ecosystem innovation 75 75 76 76 78 78 82 83 88 90
x Innovation Management 8.5 Licensing out technology Integration and disintegration in supply chains 8.6 Innovation clusters 8.7 Summary 8.8 Discussion questions and exercises Discussion questions Exercises References 199 igg 201 203 204 204 204 205 Part 5 Innovation in specific types of firms 207 9 Entrepreneurship 209 Learning objectives 9.0 Introduction 9.1 Start-ups and innovation What types of innovations do start-ups create? Survival rates 9.2 Who becomes an entrepreneur? 9.3 The entrepreneurial process Team formation Marketing and sales Scaling up Financing the start-up Valuation Bootstrapping 9.4 Incubators 9.5 Summary 9.6 Discussion questions and exercises Discussion questions Exercises References 10 Innovation in project-based andmultinational firms 209 209 209 210 211 211 212 213 214 214 214 215 216 216 217 218 218 218 219 221 Learning objectives 10.0 Introduction 221 221 10.1 Innovation in project-based firms How do project-based firms innovate? How to run innovation projects Innovation in health care 10.2 Innovation in multinationals International innovation strategies Frugal innovation International organization 10.3 Servitization: adding services to products 10.4 Summary 10.5 Discussion questions and exercises Discussion questions Exercises 222 222 223 225 225 225 228 229 230 232 232 232 233 References 233
Contents Part 6 Conclusion 235 11 The future of innovation management and new business development 237 Learning objectives 11.0 Introduction 11.1 Innovation in practice 11.2 The origins of the field 11.3 Towards a theory of innovation management and new business development The process perspective The people perspective The strategy perspective How to combine perspectives 11.4 Summary 11.5 Discussion questions References Index 237 237 237 238 241 244 244 246 246 247 247 247 249
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| adam_txt |
Contents Ustof figures xii List of cases xiv Acknowledgements xvi Preface xvii Overview of the book xviii Part 1 Introduction 1 1 Innovation management and new business development 3 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Learning objectives Introduction What are innovation management and new business development? Definitions The innovator Paradoxes of innovation What is business model innovation? The Business Model Canvas Types of business models Why business models are not the same as strategy Types and classifications of innovations Innovation and society The economy Innovation for society Public policy Innovativeness of countries Summary Discussion questions and exercises Discussion questions Exercises References 3 3 3 5 6 7 9 10 12 13 14 16 16 17 18 18 20 21 21 21 22 Part 2 Idea development 23 2 The front end of innovation 25 Learning objectives Introduction Creativity Knowledge and problems Human creativity Thinking styles 2.2 Sources of ideas Trends as drivers Business and social networks 25 25 26 26 27 29 30 30 32 2.0 2.1 vi
Contents 2.3 Tools for creativity 2.4 Scenario workshops 2.5 Leading creativity workshops Conditions for a successful creativity workshop 2.6 Managing the internal front end 2.7 Crowdsourcing ideas 2.8 2.9 Summary Discussion questions and exercises Discussion questions Exercises References Design thinking 3.0 3.1 Learning objectives Introduction Processes to involve customers Should customers be involved? Design thinking Lean innovation The solution space 3.2 The customer study phase Traditional marketing techniques Methods for more radical innovation Crowdsourcing from customers Data analytics 3.3 Market learning in the testing phase Lean innovation and discovery-driven planning Co-creation with customers Testing during implementation and real market tests 3.4 When to use which method 3.5 Design-driven innovation 3.6 Summary 3.7 Discussion questions and exercises Discussion questions Exercises References vii 33 36 40 40 41 45 48 48 48 49 49 51 51 51 52 52 53 54 55 57 57 59 59 60 60 61 63 65 66 67 69 70 70 71 71 Part 3 Selection 73 4 Innovation strategy 75 4.0 4.1 4.2 Learning objectives Introduction Creating an innovation strategy What is an innovation strategy? Life cycles of products, services and knowledge Life cycles Knowledge life cycles and the dynamics of firms 4.3 Disruptive innovation 4.4 Timing of innovation 4.5 Ecosystem innovation 75 75 76 76 78 78 82 83 88 90
x Innovation Management 8.5 Licensing out technology Integration and disintegration in supply chains 8.6 Innovation clusters 8.7 Summary 8.8 Discussion questions and exercises Discussion questions Exercises References 199 igg 201 203 204 204 204 205 Part 5 Innovation in specific types of firms 207 9 Entrepreneurship 209 Learning objectives 9.0 Introduction 9.1 Start-ups and innovation What types of innovations do start-ups create? Survival rates 9.2 Who becomes an entrepreneur? 9.3 The entrepreneurial process Team formation Marketing and sales Scaling up Financing the start-up Valuation Bootstrapping 9.4 Incubators 9.5 Summary 9.6 Discussion questions and exercises Discussion questions Exercises References 10 Innovation in project-based andmultinational firms 209 209 209 210 211 211 212 213 214 214 214 215 216 216 217 218 218 218 219 221 Learning objectives 10.0 Introduction 221 221 10.1 Innovation in project-based firms How do project-based firms innovate? How to run innovation projects Innovation in health care 10.2 Innovation in multinationals International innovation strategies Frugal innovation International organization 10.3 Servitization: adding services to products 10.4 Summary 10.5 Discussion questions and exercises Discussion questions Exercises 222 222 223 225 225 225 228 229 230 232 232 232 233 References 233
Contents Part 6 Conclusion 235 11 The future of innovation management and new business development 237 Learning objectives 11.0 Introduction 11.1 Innovation in practice 11.2 The origins of the field 11.3 Towards a theory of innovation management and new business development The process perspective The people perspective The strategy perspective How to combine perspectives 11.4 Summary 11.5 Discussion questions References Index 237 237 237 238 241 244 244 246 246 247 247 247 249 |
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