Pin pai guan li: Ji yu qi ye nei bu de shi jiao
品牌管理 基于企业内部的视角
Ben shu nei rong bao kuo:ji yu shen fen de pin pai guan li de ji chu,Ji yu shen fen de pin pai guan li li nian,Pin pai zhan lüe guan li,Pin pai yun ying guan li,Ji yu shen fen de pin pai kong zhi deng
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Chinese |
| Veröffentlicht: |
Shanghai
Shanghai cai jing da xue chu ban she
2015
|
| Ausgabe: | Di 1 ban |
| Schlagworte: | |
| Zusammenfassung: | Ben shu nei rong bao kuo:ji yu shen fen de pin pai guan li de ji chu,Ji yu shen fen de pin pai guan li li nian,Pin pai zhan lüe guan li,Pin pai yun ying guan li,Ji yu shen fen de pin pai kong zhi deng |
| Beschreibung: | Pu tong gao deng jiao yu "shi er wu" shang xue yuan jing pin jiao cai xi lie |
| Beschreibung: | 2, 2, 182 Seiten Diagramme, Porträts 26 cm |
| ISBN: | 9787564220549 7564220546 |
Internformat
MARC
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| 880 | 1 | |6 700-03/$1 |a 哈拉斯佐维奇 |a ut | |
| 880 | |6 250-04/$1 |a 第1版 | ||
| 880 | |6 500-05/$1 |a 普通高等教育"十二五"商学院精品教材系列 | ||
| 880 | 1 | 0 | |6 245-06/$1 |a 品牌管理 |b 基于企业内部的视角 |c (德)克里斯托弗. 布曼(Christoph Burmann), (中)王煦逸, (德)蒂洛. 哈拉斯佐维奇(Tilo Halaszovich)著 |
| 880 | 1 | |6 264-07/$1 |a 上海 |b 上海财经大学出版社 |c 2015 | |
| 880 | |6 520-08/$1 |a 本书内容包括:基于身份的品牌管理的基础,基于身份的品牌管理理念,品牌战略管理,品牌运营管理,基于身份的品牌控制等. 本书共五章, 内容包括: 基于身份的品牌管理的基础, 基于身份的品牌管理理念, 品牌战略管理, 品牌运营管理, 基于身份的品牌控制 | ||
| 940 | 1 | |f chin | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032838681 | ||
Datensatz im Suchindex
| _version_ | 1804182725638225920 |
|---|---|
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| any_adam_object | |
| any_adam_object_boolean | |
| author | Burmann, Christoph 1962- Wang, Xuyi Halaszovich, Tilo F. 1978- |
| author_GND | (DE-588)132535645 (DE-588)142691410 |
| author_facet | Burmann, Christoph 1962- Wang, Xuyi Halaszovich, Tilo F. 1978- |
| author_role | aut aut aut |
| author_sort | Burmann, Christoph 1962- |
| author_variant | c b cb x w xw t f h tf tfh |
| building | Verbundindex |
| bvnumber | BV047436418 |
| ctrlnum | (OCoLC)1268183673 (DE-599)BVBBV047436418 |
| edition | Di 1 ban |
| format | Book |
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| id | DE-604.BV047436418 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:59:48Z |
| indexdate | 2024-07-10T09:12:07Z |
| institution | BVB |
| isbn | 9787564220549 7564220546 |
| language | Chinese |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032838681 |
| oclc_num | 1268183673 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | 2, 2, 182 Seiten Diagramme, Porträts 26 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Shanghai cai jing da xue chu ban she |
| record_format | marc |
| spelling | 880-01 Burmann, Christoph 1962- Verfasser (DE-588)132535645 aut Identitätsbasierte Markenführung 880-06 Pin pai guan li Ji yu qi ye nei bu de shi jiao (De) Ke li si tuo fu. Bu man (Christoph Burmann), (Zhong) Wang Xuyi, (De) Di luo. Ha la si zuo wei qi (Tilo Halaszovich) zhu 880-04 Di 1 ban 880-07 Shanghai Shanghai cai jing da xue chu ban she 2015 2, 2, 182 Seiten Diagramme, Porträts 26 cm txt rdacontent n rdamedia nc rdacarrier 880-05 Pu tong gao deng jiao yu "shi er wu" shang xue yuan jing pin jiao cai xi lie 880-08 Ben shu nei rong bao kuo:ji yu shen fen de pin pai guan li de ji chu,Ji yu shen fen de pin pai guan li li nian,Pin pai zhan lüe guan li,Pin pai yun ying guan li,Ji yu shen fen de pin pai kong zhi deng Text chinesisch, Vorwort chinesisch und deutsch, Literaturverzeichnis deutsch Chinesische Schrift Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai cct Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s Management (DE-588)4037278-9 s DE-604 880-02 Wang, Xuyi Verfasser aut 880-03 Halaszovich, Tilo F. 1978- Verfasser (DE-588)142691410 aut 100-01/$1 布曼 ut 700-02/$1 王煦逸 ut 700-03/$1 哈拉斯佐维奇 ut 250-04/$1 第1版 500-05/$1 普通高等教育"十二五"商学院精品教材系列 245-06/$1 品牌管理 基于企业内部的视角 (德)克里斯托弗. 布曼(Christoph Burmann), (中)王煦逸, (德)蒂洛. 哈拉斯佐维奇(Tilo Halaszovich)著 264-07/$1 上海 上海财经大学出版社 2015 520-08/$1 本书内容包括:基于身份的品牌管理的基础,基于身份的品牌管理理念,品牌战略管理,品牌运营管理,基于身份的品牌控制等. 本书共五章, 内容包括: 基于身份的品牌管理的基础, 基于身份的品牌管理理念, 品牌战略管理, 品牌运营管理, 基于身份的品牌控制 |
| spellingShingle | Burmann, Christoph 1962- Wang, Xuyi Halaszovich, Tilo F. 1978- Pin pai guan li Ji yu qi ye nei bu de shi jiao Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai cct Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4037278-9 |
| title | Pin pai guan li Ji yu qi ye nei bu de shi jiao |
| title_alt | Identitätsbasierte Markenführung |
| title_auth | Pin pai guan li Ji yu qi ye nei bu de shi jiao |
| title_exact_search | Pin pai guan li Ji yu qi ye nei bu de shi jiao |
| title_exact_search_txtP | Pin pai guan li Ji yu qi ye nei bu de shi jiao |
| title_full | Pin pai guan li Ji yu qi ye nei bu de shi jiao (De) Ke li si tuo fu. Bu man (Christoph Burmann), (Zhong) Wang Xuyi, (De) Di luo. Ha la si zuo wei qi (Tilo Halaszovich) zhu |
| title_fullStr | Pin pai guan li Ji yu qi ye nei bu de shi jiao (De) Ke li si tuo fu. Bu man (Christoph Burmann), (Zhong) Wang Xuyi, (De) Di luo. Ha la si zuo wei qi (Tilo Halaszovich) zhu |
| title_full_unstemmed | Pin pai guan li Ji yu qi ye nei bu de shi jiao (De) Ke li si tuo fu. Bu man (Christoph Burmann), (Zhong) Wang Xuyi, (De) Di luo. Ha la si zuo wei qi (Tilo Halaszovich) zhu |
| title_short | Pin pai guan li |
| title_sort | pin pai guan li ji yu qi ye nei bu de shi jiao |
| title_sub | Ji yu qi ye nei bu de shi jiao |
| topic | Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai cct Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Qi ye guan li / Pin pai / Gao deng xue xiao / Jiao cai Markenimage Markenpolitik Management |
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