Franchise: the golden arches in Black America
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolize...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Liveright Publishing Corporation
2021
|
| Ausgabe: | First published as a Liveright paperback |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"-- |
| Beschreibung: | xi, 324 Seiten Illustrationen 21 cm |
| ISBN: | 9781631498701 |
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| 520 | 3 | |a "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"-- | |
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Datensatz im Suchindex
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| adam_text | CONTENTS PREFACE TO THE PAPERBACK EDITION From Sit-In to Drive-Thru introduction: ІХ 1 chapter one: Fast Food Civil Rights 22 chapter two: Burgers in the Age of Black Capitalism 58 chapter three: Bending the Golden Arches chapter four: chapter five: chapter The Burger Boycott and the Ballot Box Black America, Brought to You by ... six: A Fair Share of the Pie chapter seven: conclusion: The Miracle of the Golden Arches Bigger than a Hamburger 87 121 158 197 223 259 Acknowledgments 267 Notes 277 Index 313
|
| adam_txt |
CONTENTS PREFACE TO THE PAPERBACK EDITION From Sit-In to Drive-Thru introduction: ІХ 1 chapter one: Fast Food Civil Rights 22 chapter two: Burgers in the Age of Black Capitalism 58 chapter three: Bending the Golden Arches chapter four: chapter five: chapter The Burger Boycott and the Ballot Box Black America, Brought to You by . six: A Fair Share of the Pie chapter seven: conclusion: The Miracle of the Golden Arches Bigger than a Hamburger 87 121 158 197 223 259 Acknowledgments 267 Notes 277 Index 313 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Chatelain, Marcia 1979- |
| author_GND | (DE-588)1071618296 |
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| author_role | aut |
| author_sort | Chatelain, Marcia 1979- |
| author_variant | m c mc |
| building | Verbundindex |
| bvnumber | BV047432581 |
| classification_rvk | HD 472 HD 474 QP 621 |
| ctrlnum | (OCoLC)1246628258 (DE-599)KXP1755438354 |
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| dewey-ones | 338 - Production |
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| dewey-tens | 330 - Economics |
| discipline | Anglistik / Amerikanistik Wirtschaftswissenschaften |
| discipline_str_mv | Anglistik / Amerikanistik Wirtschaftswissenschaften |
| edition | First published as a Liveright paperback |
| format | Book |
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| spelling | Chatelain, Marcia 1979- Verfasser (DE-588)1071618296 aut Franchise the golden arches in Black America Marcia Chatelain First published as a Liveright paperback New York, NY Liveright Publishing Corporation 2021 xi, 324 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"-- McDonald's Corporation (DE-588)2084334-3 gnd rswk-swf Schwarze (DE-588)4116433-7 gnd rswk-swf Fast Food (DE-588)4153776-2 gnd rswk-swf Franchising (DE-588)4018062-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf McDonald's Corporation Fast food restaurants / United States Franchises (Retail trade) / United States Business enterprises / Purchasing / United States African Americans / Civil rights Race discrimination / United States African Americans / Economic conditions USA (DE-588)4078704-7 g Franchising (DE-588)4018062-1 s Schwarze (DE-588)4116433-7 s DE-604 McDonald's Corporation (DE-588)2084334-3 b Fast Food (DE-588)4153776-2 s Äquivalent 2020 Druck-Ausgabe, Hardcover 978-1-63149-394-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032835011&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chatelain, Marcia 1979- Franchise the golden arches in Black America McDonald's Corporation (DE-588)2084334-3 gnd Schwarze (DE-588)4116433-7 gnd Fast Food (DE-588)4153776-2 gnd Franchising (DE-588)4018062-1 gnd |
| subject_GND | (DE-588)2084334-3 (DE-588)4116433-7 (DE-588)4153776-2 (DE-588)4018062-1 (DE-588)4078704-7 |
| title | Franchise the golden arches in Black America |
| title_auth | Franchise the golden arches in Black America |
| title_exact_search | Franchise the golden arches in Black America |
| title_exact_search_txtP | Franchise the golden arches in Black America |
| title_full | Franchise the golden arches in Black America Marcia Chatelain |
| title_fullStr | Franchise the golden arches in Black America Marcia Chatelain |
| title_full_unstemmed | Franchise the golden arches in Black America Marcia Chatelain |
| title_short | Franchise |
| title_sort | franchise the golden arches in black america |
| title_sub | the golden arches in Black America |
| topic | McDonald's Corporation (DE-588)2084334-3 gnd Schwarze (DE-588)4116433-7 gnd Fast Food (DE-588)4153776-2 gnd Franchising (DE-588)4018062-1 gnd |
| topic_facet | McDonald's Corporation Schwarze Fast Food Franchising USA |
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