Social Media Strategy: A Step-by-Step Guide to Building your Social Business
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distingu...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Zürich
vdf Hochschulverlag
2013
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | DE-B1533 DE-1052 DE-860 DE-859 Volltext |
| Zusammenfassung: | The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe |
| Beschreibung: | [1., Auflage 2013] |
| Beschreibung: | 1 Online-Ressource (106 Seiten) 2.832 MB zahlr. Abb., durchgehend farbig |
| ISBN: | 9783728135582 |
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| id | DE-604.BV047427249 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:58:07Z |
| indexdate | 2024-11-07T07:06:59Z |
| institution | BVB |
| isbn | 9783728135582 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032829742 |
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| publishDate | 2013 |
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| spelling | Social Media Strategy A Step-by-Step Guide to Building your Social Business Kamales Lardi, Rainer Fuchs 1st ed Zürich vdf Hochschulverlag 2013 1 Online-Ressource (106 Seiten) 2.832 MB zahlr. Abb., durchgehend farbig txt rdacontent c rdamedia cr rdacarrier [1., Auflage 2013] The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe Enterprise 2.0 Social Media Leitfaden Unternehmenskommunikation Lardi, Kamales edt Fuchs, Rainer edt https://elibrary.utb.de/doi/book/10.5555/9783728135582 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Social Media Strategy A Step-by-Step Guide to Building your Social Business Enterprise 2.0 Social Media Leitfaden Unternehmenskommunikation |
| title | Social Media Strategy A Step-by-Step Guide to Building your Social Business |
| title_auth | Social Media Strategy A Step-by-Step Guide to Building your Social Business |
| title_exact_search | Social Media Strategy A Step-by-Step Guide to Building your Social Business |
| title_exact_search_txtP | Social Media Strategy A Step-by-Step Guide to Building your Social Business |
| title_full | Social Media Strategy A Step-by-Step Guide to Building your Social Business Kamales Lardi, Rainer Fuchs |
| title_fullStr | Social Media Strategy A Step-by-Step Guide to Building your Social Business Kamales Lardi, Rainer Fuchs |
| title_full_unstemmed | Social Media Strategy A Step-by-Step Guide to Building your Social Business Kamales Lardi, Rainer Fuchs |
| title_short | Social Media Strategy |
| title_sort | social media strategy a step by step guide to building your social business |
| title_sub | A Step-by-Step Guide to Building your Social Business |
| topic | Enterprise 2.0 Social Media Leitfaden Unternehmenskommunikation |
| topic_facet | Enterprise 2.0 Social Media Leitfaden Unternehmenskommunikation |
| url | https://elibrary.utb.de/doi/book/10.5555/9783728135582 |
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