Public Branding and Marketing: A Global Viewpoint
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2021
Cham Springer |
| Ausgabe: | 1st ed. 2021 |
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FLA01 FRO01 FWS01 FWS02 HTW01 UBG01 UBM01 UBT01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XII, 283 p. 44 illus) |
| ISBN: | 9783030705053 |
| DOI: | 10.1007/978-3-030-70505-3 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047421193 | ||
| 003 | DE-604 | ||
| 005 | 20220201 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 210816s2021 |||| o||u| ||||||eng d | ||
| 020 | |a 9783030705053 |c Online |9 978-3-030-70505-3 | ||
| 024 | 7 | |a 10.1007/978-3-030-70505-3 |2 doi | |
| 035 | |a (ZDB-2-ECF)9783030705053 | ||
| 035 | |a (OCoLC)1264259487 | ||
| 035 | |a (DE-599)BVBBV047421193 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-860 |a DE-19 |a DE-83 |a DE-1046 |a DE-1043 |a DE-Aug4 |a DE-898 |a DE-861 |a DE-188 |a DE-523 |a DE-473 |a DE-863 |a DE-862 |a DE-92 |a DE-824 |a DE-522 |a DE-M347 |a DE-703 |a DE-706 |a DE-739 |a DE-634 |a DE-573 |a DE-11 | ||
| 082 | 0 | |a 351 |2 23 | |
| 084 | |a QY 000 |0 (DE-625)142214: |2 rvk | ||
| 245 | 1 | 0 | |a Public Branding and Marketing |b A Global Viewpoint |c edited by Staci M. Zavattaro |
| 250 | |a 1st ed. 2021 | ||
| 264 | 1 | |a Cham |b Springer International Publishing |c 2021 | |
| 264 | 1 | |a Cham |b Springer | |
| 300 | |a 1 Online-Ressource (XII, 283 p. 44 illus) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Public Administration | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 4 | |a Public Policy | |
| 650 | 4 | |a Public administration | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Public policy | |
| 650 | 0 | 7 | |a Regionalentwicklung |0 (DE-588)4076605-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Standortpolitik |0 (DE-588)4322381-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Standortpolitik |0 (DE-588)4322381-3 |D s |
| 689 | 0 | 1 | |a Regionalentwicklung |0 (DE-588)4076605-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Zavattaro, Staci M. |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-70504-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-70506-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-70507-7 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-030-70505-3 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-ECF | ||
| 940 | 1 | |q ZDB-2-ECF_2021_Fremddaten | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032823796 | ||
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l BFB01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l BTU01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FAB01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FAW01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FHA01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FHI01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FHM01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FHN01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FHR01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FLA01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FRO01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FWS01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l FWS02 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l HTW01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l UBG01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l UBM01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l UBT01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l UBY01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l UEI01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-70505-3 |l UPA01 |p ZDB-2-ECF |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 919744 |
|---|---|
| _version_ | 1806194876066299904 |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Zavattaro, Staci M. |
| author2_role | edt |
| author2_variant | s m z sm smz |
| author_facet | Zavattaro, Staci M. |
| building | Verbundindex |
| bvnumber | BV047421193 |
| classification_rvk | QY 000 |
| collection | ZDB-2-ECF |
| ctrlnum | (ZDB-2-ECF)9783030705053 (OCoLC)1264259487 (DE-599)BVBBV047421193 |
| dewey-full | 351 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 351 - Public administration |
| dewey-raw | 351 |
| dewey-search | 351 |
| dewey-sort | 3351 |
| dewey-tens | 350 - Public administration and military science |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-70505-3 |
| edition | 1st ed. 2021 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03990nmm a2200793zc 4500</leader><controlfield tag="001">BV047421193</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220201 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">210816s2021 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030705053</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-030-70505-3</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-030-70505-3</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-ECF)9783030705053</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1264259487</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047421193</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">351</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QY 000</subfield><subfield code="0">(DE-625)142214:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public Branding and Marketing</subfield><subfield code="b">A Global Viewpoint</subfield><subfield code="c">edited by Staci M. Zavattaro</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed. 2021</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer International Publishing</subfield><subfield code="c">2021</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XII, 283 p. 44 illus)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public Administration</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online Marketing/Social Media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public Policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public administration</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public policy</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Regionalentwicklung</subfield><subfield code="0">(DE-588)4076605-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Standortpolitik</subfield><subfield code="0">(DE-588)4322381-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Standortpolitik</subfield><subfield code="0">(DE-588)4322381-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Regionalentwicklung</subfield><subfield code="0">(DE-588)4076605-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zavattaro, Staci M.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-70504-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-70506-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-70507-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-ECF</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-ECF_2021_Fremddaten</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032823796</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-70505-3</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-ECF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047421193 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:56:47Z |
| indexdate | 2024-08-01T16:14:22Z |
| institution | BVB |
| isbn | 9783030705053 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032823796 |
| oclc_num | 1264259487 |
| open_access_boolean | |
| owner | DE-860 DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-573 DE-11 |
| owner_facet | DE-860 DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-573 DE-11 |
| physical | 1 Online-Ressource (XII, 283 p. 44 illus) |
| psigel | ZDB-2-ECF ZDB-2-ECF_2021_Fremddaten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer International Publishing Springer |
| record_format | marc |
| spellingShingle | Public Branding and Marketing A Global Viewpoint Public Administration Branding Online Marketing/Social Media Public Policy Public administration Branding (Marketing) Internet marketing Public policy Regionalentwicklung (DE-588)4076605-6 gnd Standortpolitik (DE-588)4322381-3 gnd |
| subject_GND | (DE-588)4076605-6 (DE-588)4322381-3 |
| title | Public Branding and Marketing A Global Viewpoint |
| title_auth | Public Branding and Marketing A Global Viewpoint |
| title_exact_search | Public Branding and Marketing A Global Viewpoint |
| title_exact_search_txtP | Public Branding and Marketing A Global Viewpoint |
| title_full | Public Branding and Marketing A Global Viewpoint edited by Staci M. Zavattaro |
| title_fullStr | Public Branding and Marketing A Global Viewpoint edited by Staci M. Zavattaro |
| title_full_unstemmed | Public Branding and Marketing A Global Viewpoint edited by Staci M. Zavattaro |
| title_short | Public Branding and Marketing |
| title_sort | public branding and marketing a global viewpoint |
| title_sub | A Global Viewpoint |
| topic | Public Administration Branding Online Marketing/Social Media Public Policy Public administration Branding (Marketing) Internet marketing Public policy Regionalentwicklung (DE-588)4076605-6 gnd Standortpolitik (DE-588)4322381-3 gnd |
| topic_facet | Public Administration Branding Online Marketing/Social Media Public Policy Public administration Branding (Marketing) Internet marketing Public policy Regionalentwicklung Standortpolitik |
| url | https://doi.org/10.1007/978-3-030-70505-3 |
| work_keys_str_mv | AT zavattarostacim publicbrandingandmarketingaglobalviewpoint |